Why Your Small Business Should Use Twitter

Why Your Small Business Should Use Twitter


We’ve mentioned in almost every blog post about how social media marketing is important as we’re getting deeper into 2019. Some people say they use every platform apart from Twitter because they’re unsure if it would benefit their business.

In this blog post, we’ll be talking about why your small business should be utilising Twitter.


Connecting with your customers

Through Twitter, you can engage with your followers and customers and connect with them on a personal level. Doing something small such as sending a message after potential customer has followed you. This is one great way to help to increase trust from the offset.

Listening to your customers is essential as their feedback is precious, so if you receive a message or see a tweet directed at your brand, make sure to respond and build that connection.


Free marketing

Social media platforms are free to use so why not utilise them in your marketing strategy? You don’t have to pay to use Twitter nor do you have to pay to tweet. Take 5 minutes out of your day to compose a 280 character tweet sharing business news, promoting your business or just sharing something relatable that your audience can engage with.

The marketing cost is zero unless of course, you want to invest in Twitter’s paid promotions and sponsored posts.


Keeping followers/customers in the loop

If you’re on Twitter, your existing and potential customers can follow you and keep up to date with your business and any news you may have. If you run a business, you know how important it is to keep people up to date, that’s a purpose of email marketing.

But, not everyone has signed up to your newsletter or mailing list, so share news about a service or a product on Twitter and expand the reach, so you’re not limited to a certain number of people.

Share what means the most, e.g. Black Friday sales, seasonal deals, new products etc. Any information that you think others will find valuable.


Easy customer service

According to Twitter, 80% of social customer service requests come via their platform. That’s a high number! It’s easier for people to log in to their account and send you a message regarding an issue they’re having, as it eliminates any tiresome call queues and long waiting times for email responses.

Twitter can be one of the better means of contact for customer service purposes for a few reasons:

  • It’s more informal, which can sometimes make it easier for the (potential) customer
  • Real-time responses
  • No hold times

Always make sure that you keep up to date with any recent messages or direct tweets, as you should reply as soon as you possibly can.



We’ve attached an infographic for you to view and download. If you need some help with your social media marketing or would like a free consultation, give us a call on +441613270427 or email us at info@soscreativity.co.uk and a member of our team will be happy to help.





why your small business should use twitter


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Natalie Schofield is a Digital Marketer at SOS Creativity. A website and web based applications development company who's aim, goals and objectives are to increase our customers profitability through their websites and the efficient business process applications we develop for them.

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  1. Jan Zac says:

    Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks really nice!
    I’m also interested in this topic + have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive.
    Can you recommend something what works best for you?

    I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: https://janzac.com/
    (Recently I have added a new page about Rockwall Investments and the way how normal people can make money with this company.)

    I have subscribed to your newsletter. 🙂

    Hope to hear from you soon.

    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Jan Zac

    • Stephen Solademi says:

      Hi Jan,

      Thanks for your comment. We will be happy to discuss how we can help you increase your online presence.

      Would you be able to send us your email address so we can contact you or can you send an email to info@soscreativity.co.uk



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