As a business, it’s important to harness the power of each and every of your customers’ opinions and it should always be encouraged for people to leave reviews no matter what their experience was like.
In this blog post, we will be exploring how to get online reviews for your small business and especially 3 ways to get more positive testimonials to build your brand reputation.
Don’t ask customers or clients for a review/testimonial halfway through the process of them buying or working with you. This’ll seem pushy and that you’re only bothered about the reviews more than your actual customers. After delivering your service it makes sense to then ask for a review, as well as a while after somebody has used your product to then find out truthfully what their thoughts are about your business.
Don’t focus on asking for just positive reviews as you need both positive and negative testimonials to be able to develop.
Make sure you make it clear to your customers and clients where they can leave a review without having to tell them. For instance, having a Facebook page. Let it be clear to people that they can leave reviews on your business page.
Don’t forget, you shouldn’t hide any reviews from potential customers/clients. Showing both positive and negative helps build your brands authenticity and reputation which shows that you’re serious.
If somebody buys your product, make sure you send them a follow-up email a few days after their purchase asking them to leave a review. Leave links to different sites and give them the option of where they want to leave it.
You shouldn’t respond publicly to a negative testimonial, it should always be dealt with privately. It can place your business in a defensive position if you respond publicly for everybody to see.
Contact those reviewers directly and try and resolve the issue. Try and improve their experience with your brand and this form of customer service can do so. It will make that reviewer feel prioritized and shows that they say does count.
According to brightlocal.com, 70% of customer experiences are based on how the customer feels they are being treated, and this is reflected in how your brand decides to react to negative testimonials.
After a positive experience, they are more likely to leave a positive review based on your customer service, or the next time they buy from or work with you.