Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
As many as 88% of B2B marketers use content marketing as part of their marketing strategy. This means that it is very important to be up to date with the latest content marketing tools and resources available to help you and your business get the desired results. So in this blog post we will be talking about some of these tools to help your content marketing get results.
BuzzSumo is great for finding relevant topics that you should write about in your blogs or in your videos. Making it easy for you to find out what the current trends are so your business can be current and appeal to many different people. It also makes finding keywords even easier as you can see the keywords around the topics you are writing about to benefit your SEO, making sure your content can be seen.
Also, by using BuzzSumo you can find influencers in your industry to market your content for you so it can reach new people who may not know about you or your business and allow the potential engagement of your posts to increase.
You can also check out the performance of your competition and see how well their content is doing so you know what could potentially work for you and what is working well for them.
Hootsuite is one of the free content marketing tools used by most businesses as it’s an easy way to make sure content goes out on your social media without manually doing it yourself. This is done by you linking your social media to the platform and creating posts to go out at certain times and dates which can be chosen when inputting your content.
You can connect HootSuite to more than 35 social media platforms so you have no excuse on missing out on posting. You can also look at all the social media timelines, mentions and messages all in one place, meaning social media couldn’t get any easier.
HootSuite is free for up to 3 social media accounts.
Uberfilp is a tool that helps you manage your content (blogs, videos, e-books and more) all from one platform. It also has a collection of tools that can help you with your content marketing such as lead generation, account-based marketing, sales enablement and so on.
Due to the ability to “personalize content experiences at scale” this means that the content experience of your site can be boosted and customers can find your content easily and hopefully leading to you getting more sales as you are providing value to your customers.
MailChimp is one of the best content marketing tools as it allows you to build an email list with subscribers who are engaged with your content. Allowing you to get the most out of your email marketing as you can reach the right people.
You can also monitor various statistics such as average open and click rate of your emails, to help you understand how well (or not) your emails are doing and what changes you might need to make to affect your results making sure you get the best out of your content.
Evernote is one of the best content creation tools as it is a platform to organize your content and writing pieces. It allows you to make lists, save articles, plan your editorial content, clip website pages and much more.
Evernote is a place to store all your content ideas so that they are all in one place and you can access it from any device, meaning that it’s a go to tool to use when creating blogs or social media posts and it’s so simple to use.
These are just a few of the best content marketing tools used to get the best out of your content marketing. Contact us if you have any questions on these tools.