When it comes to marketing for your business, it can be hard to choose where to start and what tools to use. As you know, we’re a marketing agency and use a wide variety of tools, software and programmes, so here are 5 tools we recommend for your business.
Hootsuite and Buffer are tools that help you to schedule your posts for social media. We use this tool as we manage a lot of social media accounts for both ourselves and our clients.
Instead of posting on multiple platforms every single day we schedule the posts on either Hootsuite or Buffer so that when we are busy, the content is being posted for us, making sure we stay consistent on all platforms.
MailChimp is an email marketing tool that we use for every email marketing campaign that we run. We run weekly emails for ourselves and for our client’s businesses and prefer MailChimp because of the multiple features and benefits that it has to offer.
For example, it’s easy to use; a lot of pre-built templates; and you can create your own templates. MailChimp also has a reporting feature that offer analytics on the email marketing campaigns you run. MailChimp is also free for up to 2,000 subscribers. What’s not to love!
With any great project you need to manage the project effectively, you need to manage your teams, task and deadlines of each project. With Slack we’re able to do this quite effectively because we can build multiple channels and can communicate with the team on a regular basis.
You can also see where everyone is up to in the team, which helps us to manage every single project we’re working on successfully. Slack can be integrated with a lot of other tools which will allow your company to be more efficient.
Photoshop is an image manipulation software, which allows us to create the graphics and the content that we use on all our channels. We can design and edit different graphics to fit the content that we have written. For example, the cover photo on the blogs, the photos for social media and much more.
Canva is a free alternative to help you edit and design graphics and can also be used if you can’t afford a Photoshop license.
For all our video contents, we post-produce using Premiere Pro. It allows us to add graphics and animations onto all our videos and allows us to create the best visual content.
With video marketing being one of the biggest ways to grow your business currently, if your business wants to expand into that marketing channel, we recommend using Premiere Pro as your post-production.
This tool can enhance your video content making it have a bigger impact on the audience.