Digital marketing can change your company massively if you’re implementing things properly. With technology evolving, you need to keep up to date with the necessary tools that could help your business to grow.
With the end goal of marketing being to drive traffic to your website and convert, here are 5 tools every small business owner must use for digital marketing success.
Google Analytics allows you to track your website on a real-time basis. You can track the journey of a customer to see what their movements were like on your website.
It’s a great tool to find out where your visitors are coming from and how much traffic you’re getting on your site. Also, you can check which web pages are doing well.
There are different ways in which Google Analytics can track how well or how poorly your website pages are performing with all of its different features. It’s a great thing to utilise to track performance as it’s very easy to use and (of course) the whole point is to understand where your customers are coming from so that you can increase what’s working to help you scale your business.
According to Builtwith.com [May 2018], they know of 30.1 million live websites using Google Analytics in their records.
Blogging is a creative way to provide value to your followers/potential customers and gives them information that they might not be given elsewhere.
Good blogs usually answer questions that customers and potential customers have and this type of information creates authority. People are most likely to go to you for information regarding your industry or whatever you choose to blog about if you provide the correct information that they were first originally searching for.
For example, at SOS Creativity, we blog about the digital industry such as digital marketing, websites, social media and tips to help other businesses.
Every time you write a new blog post, there is another indexed page on your website which benefits your SEO. Also, they can help generate traffic to your website, especially if you’re sharing the completed blogs on your social media with links to the web page.
According to Hubspot.com , 53% of marketers say blogging is their top content marketing priority.
Twitter is a great networking tool that can help you to connect with potential customers and followers. With its 300 million+ active users, you will definitely find part of your target market on this platform. You can stay connected with other accounts and increase brand awareness.
To be successful on Twitter you must be engaging with people and have meaningful conversations. The issue that most businesses have is that they don’t know how to use it properly, so instead, they just send out a handful of tweets just about their product or service which includes nothing which could add value to their customers/potential customers. As well as this, a lot of businesses are not being consistent with their content.
According to Hootsuite.com , 69% of people on Twitter have already purchased from an SMB because of something they saw on the platform.
Facebook is extremely powerful and has to be utilised properly. It has over a billion users online and one of the best ways to reach people is through this platform.
When you create a Facebook business page, you have access to pages manager and insights where you can post to your page, share information with your followers and communicate with them. The insights give you information about your followers, Facebook users and allows you to target your product or service specifically at the right audience.
Business pages have an importance because if somebody looking for your product or service tries to find you on Facebook to check you out and your page doesn’t exist, then it’s not going to look too good and that person’s automatically gone somewhere else due to the lack of your online presence.
According to sproutsocial.com, brands post an average of up to 8 times on Facebook per day.
Similar to Facebook, on LinkedIn, you can make a company page which helps to promote your brand/company. The company pages differ a lot from your personal account, you can learn more about people who are following your brand.
It’s an important professional platform which can help to generate leads, provide value to your followers through high-quality posts and allows you to build relationships.
LinkedIn business pages help to showcase your company’s services and promotes important industry news.
According to Foundationinc.com, 80% of B2B leads come from LinkedIn.
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