Having spent a great deal of time on creating your company’s website, you may think that once it’s done then it’s done! As easy as that sounds, you should always want your website to be constantly better than it was the day before. There are many things you can do and implement such as improve website design or functionality, but here are 3 tips for making a good website even better.
Nobody likes a website that takes forever to load and it’s why most people turn away after 2-3 seconds (that’s how quick your site should take to load!), which is why it’s important to keep on top of checking your page speeds and testing how long they take to load.
A big part of usability is page speed, and as it’s an important part of Google’s SEO ranking, you should always be on top of it to make sure you rank as high as possible.
Checking your site’s speed gives you an opportunity to fix issues such as image formats and images sizes which can massively affect your speed.
Your website should be keeping visitors on your website and not letting them bounce straight away. You can reduce bounce rate by improving your content’s readability. Large chunks of text can scare people away so make sure to avoid them and instead have a small amount of text along with an image or video.
You need to be able to keep your content updated because if you haven’t posted in a very long time, people will be more compelled to turn away as from first impressions your site, it may seem like you have no useful information.
Also, having well-structured links will reduce bounce rate, because if someone’s reading something and they follow a link that still keeps them on your website, they’re not bouncing to and from other sites in-between.
Your site’s security is a big deal, you should update frameworks, plug-ins and themes to make sure that you have the latest versions as most of them have new security measures in place. For example, if the latest version of WordPress has a security patch but you’re still on the old version, without the fix, a hacker could take advantage of this scenario to breach your website.
Other things you will have to do in order to boost your security are check the server logs for any abnormalities, implement a brute force attack, make sure only the right people have access to the site e.g. developer, company and finally, a very simple one, use a complicated password! Make sure to include capitals, numbers and symbols but don’t have it linking to you or your company as it still may be easy to guess. Try and avoid names and birthdays.
The content on your website should be exceptional, attract your readers/audience and make them want to come back. Outdated content is enough to turn people away, so providing fresh content and keeping your website updated with it shows that you’re paying attention.
Don’t just stick to written content though, mix it up by adding visual content alongside. Turn your blogs into a video or podcast, and give your readers the chance to choose how they take in the information.
People want social proof and how will they see that if your website doesn’t have any testimonials? Ask your existing customers/clients to leave you a review or testimonial, most of them should have something positive to say about your company’s product or service.
Once you obtain testimonials, don’t fret to post them straight away. They are proof that you’re doing something well and don’t forget that trust is difficult to get, but once you have it, it becomes easier to turn people into customers.
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