5 things your website must have in 2018

Its 2018 and we’re well into the digital age, and as of last year [2017] according to Enterprise Management 360 stats show that 1.98 million SME businesses don’t have websites, costing them over £343 billion every year! With those scary facts and the points we covered in Do I Really Need A Website For My Business, it is very important to have a website.

Year on year, trends and technologies are constantly changing therefore in this blog post, we cover 5 things that your website MUST have in 2018.

Call to action

A call-to-action is an appeal to users which invites their response. It involves a simple click or tap on a button and is arguably the most important part of your website. If it’s successfully implemented, it will result in a conversion, meaning the user has done what you’d like them to do. For example a user clicking on the contact us call to action from your web page.

Responsive & mobile friendly

It’s very important to have a responsive and mobile-friendly website. Over the past few years, mobile usage has increased a lot meaning more users turn to their phone first for browsing the internet. For these reasons, you need a website that works well and is responsive due to the sheer amount of people who could be viewing your site via mobile/tablet.

Amazing content

Having amazing and unique content sets your website apart from your competitors and delivers the correct message to your customers or potential customers. Including images and videos to replace some masses of text will help keep your audience interested. Content provides information to people and if you know what you are talking about, your audience can perceive you as an industry expert. This reinforces your customers that you’re the go-to and reputable person regarding the given subject, topic or service.

Proof of success

Testimonials demonstrate your expertise within the industry that you’re working in and it starts to build trust and credibility between you and your potential customers, as they’ve seen the result of someone else using your products and or services. By doing this, this will increase your chance of converting more people into customers.

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Clear & simple navigation

Having a clear and simple navigation helps save your visitor’s time when searching for something or browsing on your website. By making sure your navigation is clear and simple, it will increase conversion rates and reduce bounce rates because if someone can find what they are looking for straight away and efficiently, this helps keep hold of your visitor’s attention. Doing this will also improve your website’s design, making it more structured and organised.

Find out more about our Web Design process here.