3 things your business must have in order to succeed online

If you own a business, you want to be successful right? It’s every business owners dream to be number one, but there are some key things that you need in order to be successful. You need to take into consideration things that could make or break your business online and offline. Here are 3 things your business must have in order to succeed online in 2018.

A Responsive Website

Having a responsive website doesn’t mean that it’ll just be ‘up and running’, there are a handful of benefits to having a website that’s responsive. A highly responsive website improves your SEO efforts, as they have a greater probability of ranking high in SERPs.

You can gain increased traffic from mobile users, if your website is ready for all devices then you will have people viewing your website from their desktop, tablet and phone, potentially increasing conversion rates.

Unresponsive websites usually distort the way your website appears on devices like mobile and tablet, meanwhile, only desktop users will have no problem viewing your site. If somebody visited your website and struggled to view your website due to jumbled text or images that aren’t aligned, would you see them coming back? Of course not!

First impressions matter with everything and anything! They will remember their user experience and be wary of coming back.

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Exceptional Content (written, visual & audio)

The internet is full of content and I’m sure you’ve probably heard the phrase “Content is King”. Well in 2018 Content isn’t just king, exceptional Content is king! With so many people producing (average or poor) content, it is important to post exceptional content which provides value to your audience and followers.

Through your content alone, if you do it right, you can be providing educational information which could be beneficial to other businesses or SMEs, therefore others can learn quite a lot from you. Although it seems counter-intuitive to give all this value away for free through your content, the benefit of doing so is that your audience will perceive you as an expert within your field and someone to listen to. Therefore when they require your service, they know where to turn to straight away.

Also, if you’re providing great value through your exceptional content, more people will want to engage with you.

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Awesome Social Media Presence

It’s 2018. Everyone and their dog (literally) are on social media. Having a great social media presence is key for your business for the simple fact that it makes potential customer trusts you. According to Barn Raisers, 85% of customers expect businesses to be active in social media & 82% of consumers trust a company more if they are involved with social media.

Having a social media presence is key for your business but your business shouldn’t just be on any platform rather the platforms your customers and target customers are on. As a business, by being on social media, your audience can relate to you better and it’s easier to engage with them and potential customers.

Most people will perceive you as real if you’re on social media due to the digital age that we’re in, most customers see a social media presence as the norm so if you’re not on any platform, it can be seen as a negative thing.

Another importance of having an awesome social media presence is the fact that you’re able to drive a massive amount of traffic back to your website which you can convert into leads and sales.