Running a business can be stressful, especially when trying to find clients. You don’t always have to go down the hardest routes to be able to acquire new clients. There are many ways you can do this without spending much money and through simple marketing techniques. Here are how to get clients for a new business.
One of the best ways to get clients is through content marketing, especially writing blog posts with your ideal client in mind. You have to question whether it is something that they are going to want to read.
Try and sell yourself within your written content without being too salesy. Share tips and advice about your industry that could provide value to your audience and potential clients.
Writing blogs is more or less free most of the time and it’s an easy method to use. The outcome will be worth it if you make sure that you have your ideal client in mind and provide value through your content.
At SOS Creativity, we help businesses grow through their online presence. We have written blogs which give us the opportunity to show the immense knowledge that we have in our field.
Social media builds trust and also expands your reach. Similar to blog writing, you need to provide value through the content you post.
As your clients want to do business with real people, don’t be a “salesperson”. Share tips, snippets or behind the scenes types of posts to show your potential clients that you are human which builds a special kind of trust and relationship between you both.
Through social media, you can showcase what your business does well and you can build excitement about specific things.
For instance, if you’re a photographer, share your shots and pictures on social media and tag the models (if there are any) and talk about the environment or the photoshoot itself. This can prompt your audience/followers to think “I want them to do a photo shoot for us!”
Building an email list for your business is important. Setting up a newsletter option on your website gives people the opportunity to keep up with news or information regarding your brand.
If you grow an email list, you are able to stay in touch with your subscribers. Not everybody will check your social media all of the time but they might check emails often, so keep people up to date with information through email marketing. This is great for sharing offers and promoting your business.
If your email pops up in somebody’s inbox, they will see your name keeping you in their minds. They’ll be more likely to open your email and remember you for the next time they need to hire someone for the product or service you have to offer.