branding

13th June 2019
link building the basics

Link Building: The Basics

  Link building is the process of getting other businesses/websites to link to your website, and it helps with your SEO efforts. We build links because it tells Google that your website is a quality, reliable resource, therefore helping you to rank higher on Google’s search pages. If you didn’t already know about the benefits of link building or even link building techniques, this blog will explain the basics of why your business needs it. […]
6th June 2019
How to increase the traffic to my blog

How To Increase The Traffic To My Blog

  Always wondered how to increase the traffic to your blog? From SEO to understanding your audience it can be hard to understand how to increase your views. But in this blog, we talk about simple and quick ways to implement to overall improve the traffic to your blog. As we cover how to increase the traffic to my blog.   Understand your audience Create content that your audience wants to see. You will easily […]
30th May 2019
social media marketing pros and cons

Social Media Marketing: Pros and Cons

  Social media has become the medium for people to socialise and for businesses to promote their brand. More and more are including social media marketing into their marketing strategy, but if you don’t already do so, it’s essential that you research and find out whether it’s beneficial for you and your brand before you jump in. Here are some pros and cons of social media marketing to help you with your decision.   Pros: […]
23rd May 2019
6 tips to improve your SEO

6 Tips To Improve Your SEO

  SEO? Have you heard it before? We’re sure you have! Search engine optimization is key to improving the visibility of your business. With most people going to Google or another search engine when they have a requirement, you’d want to show up in these searches. We have created this blog post on 6 tips to improve your SEO.   Conduct keyword research Understanding the search terms your customers use is key to correctly optimise […]
16th May 2019
Quick Statistics About Facebook

Quick Statistics About Facebook

  Facebook is one of the biggest social networking platforms with over 2.38 billion monthly active users [March 31st 2019]. It is continuously growing and evolving, giving more ease to those who incorporate Facebook into their personal lives as well as their marketing strategy. There are some things that people generally don’t know about Facebook, and that’s why we’ve wrote this blog for you. Here are some quick statistics about Facebook.   1 – Facebook’s […]
9th May 2019
6 Most Common Myths About Websites

6 Most Common Myths About Websites

  With over 1.94 billion websites online are you stuck within the myths of websites? As the fight for the top spot on Google becomes an increasing battle, website knowledge has never been more important. To make sure you aren’t caught in the myths we have created this blog on the 6 most common myths about websites.   I don’t need a website Google receives over 63,000 searches per second on any given day. Even […]
2nd May 2019
paid vs organic marketing

Paid vs Organic Marketing

  Marketing is very important for your business but it falls into 2 categories, paid and organic. These two different types of marketing rely on different approaches and it depends on the resources you have. Both have the same yet different purposes and this blog will help you to distinguish the uses between the 2.   Paid marketing Paid marketing is a great way to expand your reach to a larger audience but it comes […]
25th April 2019
Why Is It Essential To Get Your Business Online

Why Is It Essential To Get Your Business Online?

  Online marketing is important for any business because it has a significant influence on customers purchasing decisions. To make sure your business is relevant to today’s market, you need to keep up with technological advancements. To make sure your business is not left behind, we have created this blog on why it is essential to get your business online?   Brand building Everyone is online. Therefore by having your business online, you are able […]
18th April 2019
4 tips for running a successful online business

4 Tips For Running A Successful Online Business

  It can be really exciting when you exchange the stereotypical 9 to 5 job to your own online business, but when starting out, one may lack some knowledge and understanding about how to start running the business. Here are some quick tips to help you when running your successful online business.   1 – Be yourself The most important tip overall. Being yourself is as authentic as you’ll get. You’re representing your business and […]
11th April 2019
Why Your Small Business Should Use Twitter

Why Your Small Business Should Use Twitter

  We’ve mentioned in almost every blog post about how social media marketing is important as we’re getting deeper into 2019. Some people say they use every platform apart from Twitter because they’re unsure if it would benefit their business. In this blog post, we’ll be talking about why your small business should be utilising Twitter.   Connecting with your customers Through Twitter, you can engage with your followers and customers and connect with them […]
4th April 2019
How To Make Your Content More Valuable – Cover Photo

How To Make Your Content More Valuable

  Content marketing should be a part of your marketing strategy in 2019. But do you know how to make content valuable? If not, this blog post will cover how to make your content more valuable.   Add visuals Adding visual elements makes your piece of content more engaging, no matter what the subject is. It could be a simple picture, a graph or even an infographic. This is because as humans, we are very […]
28th March 2019
5 myths about starting a small business

5 Myths About Starting A Small Business

  Many people have the dream of starting their own business but don’t realise or understand the harsh realities that come with becoming an entrepreneur. There are plenty of myths that people tend to believe in but aren’t realistic or true. In this blog post, we will be talking about 5 common myths about starting a small business.   1 – You are born an entrepreneur, or you’re not You may hear this often, but […]
21st March 2019
Why Your Business Needs Digital Marketing in 2019

Why Your Business Needs Digital Marketing In 2019

  We all thought that 2018 was the year for digital marketing, but we were wrong. 2019 has a bigger demand for your business to have a digital marketing strategy and to be online. You need to take advantage of all of the available marketing resources and technologies. In this blog post, we’ll be talking about why your business needs digital marketing in 2019.   Interaction Through digital marketing, you can communicate with your audience […]
14th March 2019
How to grow your business using Pinterest

How To Grow Your Business Using Pinterest

Does your business use Pinterest? With over 250 million users every month, your business should be actively using it as part of your marketing strategy. How to use Pinterest for marketing? How to use Pinterest for business? These are the questions that businesses are constantly asking so we made this blog on how to grow your business using Pinterest? to answer these questions.   Share Your Products Pinterest is a visual platform. Until recently, everything […]
7th March 2019
Simple tips to help market your business on facebook

Simple Tips To Help Market Your Business On Facebook

  As probably stated a lot of the time, Facebook is one of the biggest social media networking platforms with over 1.15 billion daily active users. It would be silly not to try incorporating Facebook into your social media marketing strategy! For those who are just starting out, here are some simple tips to help you market your business on Facebook.   Optimise your profile One of the simplest tips is to make sure that your […]
28th February 2019
Why is content marketing important for your business – Cover Photo

Why Is Content Marketing Important For Your Business?

  In a previous blog we went over the most frequently asked questions about content marketing, but due to the growth of content marketing, we thought we would revisit the topic. Content marketing is key to any business but do you know why? If not, this blog is for you as we cover why is content marketing important for your business?   Improve brand reputation In today’s busy digital marketplace, it’s vital that businesses work […]
21st February 2019
6 tips for running a successful business

6 Tips For Running A Successful Business

  Being an entrepreneur is a big deal. You’ve just set up your dream business in the hopes to be successful as soon as possible but how can you grow in order to become a success? Here are 6 tips for running a successful business.   1 – Be organised Organisation is really important, especially if you want to complete tasks on time and stay on top of things. You can create elements such as […]
15th February 2019
How to grow your business on YouTube

How To Grow Your Business on YouTube

  YouTube is an important part of your online presence, but do you know how important it is?  YouTube is the world’s second largest search engine and third most visited site after Google and Facebook, and with over 1.9bn logged in monthly users it has one of the biggest online audiences. If you aren’t using YouTube in your marketing strategy, then you’re missing out on the opportunity of a bigger audience. So to show you how […]
7th February 2019
3 new instagram updates for 2019

3 New Instagram Updates In 2019

  Social media is constantly changing and updating, so keeping up to date is vital for your business. In a previous blog, we spoke about 3 new Instagram updates and how you can use them for your business, so here are 3 of their newest updates Instagram have made in 2019, and how you can use them for your business.   1 – Alternative text in posts Alternative text descriptions have currently been added to […]
31st January 2019
How Does Influencer Marketing Work

How Does Influencer Marketing Work?

  Influencer marketing has become an increasing trend for businesses over the years but a lot of people still don’t know what it is! In this blog, we cover how does influencer marketing work? To help you understand the importance of it.   What Is Influencer Marketing? Influencer marketing is a type of marketing that focuses on using key leaders [influencers] to drive your brand’s message to the broader market. Rather than marketing directly to a large group of consumers, you instead inspire […]
24th January 2019
Common misconceptions about video marketing

Common Misconceptions About Video Marketing

  Video marketing has grown with popularity over the past year and more businesses are implementing it into their digital marketing strategy. And why not? It’s a brilliant way of distributing your content in a different way. But some shy away from using video marketing due to being unsure. Here are some common misconceptions about video marketing.   View count is the only metric that counts Most people/businesses only measure the success of their video […]
17th January 2019
5 Ways To Maximise LinkedIn For Your Business

5 Ways To Maximise LinkedIn For Your Business

  According to an article written by Alex Rynne on LinkedIn’s blog, studies show that 80% of B2B leads come from LinkedIn. Many people don’t understand the benefits of using LinkedIn for your business. Some don’t even have an active profile. Do you know how to maximise this platform for your company? If not this blog post is for you as we talk about 5 ways to maximise LinkedIn for your business.   LinkedIn groups […]
10th January 2019
what is the importnce of branding

What Is The Importance Of Branding?

Video Version Written Version Branding is what gives your brand an identity. It’s how others recognise your company and also allows customers and clients to know what to expect from your brand. It goes beyond a logo design! Here’s why branding is key for your business.   Recognition Branding promotes recognition. If your branding is easy to recognise and stands out from your competition, then people will know who you are. Consistency is key because […]
1st March 2018
5 FAQ video marketing

5 Answers To The Most Frequently Asked Questions About Video Marketing

Video Version Written Version Video marketing is one of the best forms of marketing at the moment. According to WordStream, social video generates 1200% more shares than text and images combined. With video marketing being one of the hottest trends of 2018, here are answers to 5 most frequently asked questions surrounding it.   1 – What is video marketing? Video marketing is a type of online marketing and advertising which has grown increasingly popular […]
22nd February 2018
10 tips to make social media work for your business

10 Tips To Make Social Media Work For Your Business

  Social media is the perfect place for marketers and business owners to show themselves to the right audience at the right time. The idea for 10 Tips to Make Social Media Work for Your Business came from an infographic created by Devrix. We loved the infographic so we decided to expand on each tip to increase understanding. The original infographic is attached below. Enjoy!   1 – Know your audience To be able to […]
15th February 2018
18 ways to build a strong brand

18 Ways To Build A Strong Brand

  Video Version Written Version The idea for 18 Ways To Build a Strong Brand came from an infographic which was created by Monitor Creative. We loved the infographic so we decided to expand on each tip to help increase understanding. The original infographic is attached below. Enjoy!   1 – Be instantly recognisable Being recognisable as a company is awfully important as you want someone to be able to look at your marketing materials […]