20 Surprising Statistics About Instagram

20 surprising statistics about instagram


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Instagram is growing faster than ever and it can be hard to keep up with it for a lot of people. But, hopefully, with these statistics you can see how big Instagram has become which will help you understand the importance and opportunities within the Social Media platform. So here are 20 surprising statistics about Instagram 2018.


  1. 1 Billion + Instagram accounts worldwide are active every single month

With a lot of active people each month you have endless profiles to search and connect with. Making marketing your profile easier as so many people can see it.


  1. 80% of accounts follow a business on Instagram

Lots of accounts like to keep up with content from their favourite businesses so they will follow as many businesses as they can to keep up with what they are doing.


  1. 500 Million + Instagram accounts worldwide are active every day

Half of the monthly active users are engaging with content daily on Instagram. This is a lot of people liking and commenting on posts. These accounts probably use or watch stories very often as they like to keep up with current trends. This means by having an amazing Instagram profile, you can reach out to a large audience who are interested in what you have to offer.


  1. Everyday Instagram users upload an average of 95 million photos

That a lot of photos for just one day and with over 500 million Instagram accounts active every day could you imagine the potential engagement. With so many photos a day, it’s really important to provide value through your content to help make yours stand out.


  1. Instagram has 58 times more engagement per follower than Facebook

This means that people are most active on Instagram so if you want your photos to have maximum exposure, Instagram is the place to do it.


  1. 60% of users find new products on Instagram

Products are more easily findable on a platform like Instagram that is why it is so popular for businesses wishing to sell their products as there are so many ways to find the products.


  1. 72% of teens use Instagram

Are you surprised? Instagram has always been branded as a teen app to share photos and interact with friends. Due to this, it is seen as a trendy app to have.


  1. Brands see engagement rates 10x higher on Instagram than they do on Facebook

This makes Instagram essential to increasing the exposure of your brand as people are more attracted to photos or videos then a big block of text.


  1. Posts with locations get 79% more engagement

Location is a good way to gain more likes as people are actively searching up locations to see the current photos in their area, allowing people to connect with people in the same location.


  1. There are 400 million users watching stories on a daily basis

Most Instagram users are not just engaging with photos but they are also engaging with the stories that are posted. This allows users to keep up with the current things on your page.


  1. Using at least one hashtag increases engagement by 12.6%

Due to the new feature on Instagram, people can now follow their favourite hashtags, allowing them to keep up with photos that are current to them. We knew the importance of hashtags but with this new feature, hashtags are now more important than ever!


  1. Posts that include another user handle in the caption receive 56% more engagement

Using another user handle shows that you are interacting with other profiles and that you are regularly active. Also, people are most likely to click on the other users handle allowing them to connect with the people.


  1. Images with faces tend to receive 38% more likes

Images with faces are more personal to you and your profile making it easier for people to connect and relate to you.


  1. 72% of Instagram users say they have purchased a product they saw on the app

Instagram is a great platform to promote your product as it gets recognised by many people and the involvement of social media influences can help you promote the brand.


  1. 90% of Instagram users are younger than 35 years of age

This statistic can help you figure out what platform you should market your business on, depending on the age target market you want to reach. Businesses like clothing brands and makeup brands aimed towards younger people would see more engagement on Instagram than on Facebook.


  1. The average user has gone from spending 29 minutes per day on the Instagram app in September 2017 to 55 minutes today (September 2018).

With the advances in technology and how it is used worldwide, this number is only going to increase meaning that engagements on posts are only going to increase to as people are spending more time on the app.


  1. 50% of Instagram captions & comments contain emojis

Emojis is a current trend and for you to be relatable to your followers, you need to use them in every posts. Also, emojis are a worldwide trend so using them can open up your engagement.


  1. 6 in 10 online adults have Instagram accounts

This is surprising as most people think that adults are more likely to use other social media such as Facebook. This expands the age range of the users on the platform opening up new opportunities to market to these people.


  1. 80% of Instagram users come from outside the U.S.

The platform has become worldwide since it was created in 2010, so marketing yourself in different countries has never been easier.


  1. 70% of users look up a brand on Instagram

This makes Instagram a very important part in marketing as it’s an active way of finding your brand. Having an online presence allows people to find you easily and they will be able to see your current content.


What are your thoughts on these facts, let us know in the comment section below. We look forward to reading them.





We’ve attached a free infographic, feel free to download and share it. If you need help with your social media marketing or would like a free consultation, contact us on +441613270427 or email us at info@soscreativity.co.uk and a member of our team will be happy to help.





20 surprising stats about instagram infographic