3 simple steps to growing your Instagram following organically

Growing your Instagram account organically seems like a long and tedious task when there’s such thing as buying followers, likes and comments, which are usually bot accounts. Your profile won’t look legitimate or professional if somebody was to go through it and see that the majority of your followers and engagement were fake.

Many people struggle when it comes to the organic side of it all. It’s simple once you understand what certain things can do and how they can benefit you. To help you, here are 3 simple steps to growing your following organically.

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Socialise and engage

Social media is called ‘social media’ for a reason. The reason you join these platforms is to engage and socialise with followers and people in similar, same niche, target customers and customers. Respond to comments you receive on your posts and always do the same back by leaving comments on others’ work.

Instead of leaving a basic comment stating an obvious point such as ‘Nice shoes!’, leave a genuine comment which shows you’re interested and could help to encourage the user to post more similar photos.

If you receive relevant messages, make sure to always respond to generate a conversation. If you ignore messages, you could potentially be losing an interested follower, who could have been wanting your product or your service.

Ask connections on other platforms to follow you

The majority of followers on other platforms are usually not following you on every single channel that you have in common. Starting with friends and family, ask them to follow and support you on Instagram, then moving on to posting a status or a post asking your audience on other social media platforms to follow you.

It’s hard to just gain followers quick by doing nothing, so asking close connections first is a start to boosting your followers number.

Also, link your Instagram account to other networks so followers on other channels can discover your account and go on to follow you without you directly asking them.

Use a variety of relevant hashtags

Hashtags are a tool for discoverability, you can use the maximum number of 30 hashtags but their effectiveness depends on the relevance.

It’s up to you how many you decide to use but you should research the hashtags that relate to your industry and stick to them for most of your posts. Have a variety of different hashtags and test out which work best for your engagement and following, but make sure that you rotate the useful and relevant hashtags every so often.