SEO London

Every successful plan starts with an end goal, with clear and defined steps to achieve said goal. If you want to learn more about London SEO or the many online marketing solutions available from SOS Creativity, please don't hesitate to get in touch (020 3633 9934); we're always looking for new and exciting clients, delivering creative and innovative solutions to their unique marketing challenges.

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Award-winning SEO experts; SEO London

London is the capital of England and the United Kingdom, a thriving hub of business and culture. People from around the world come to London to do business. Thanks to its centuries of history stretching back to Roman times and iconic cultural landmarks such as the London Eye, it attracts tourists worldwide. Simply put, it’s one of the best places in the world to run a business. 

Being such a fantastic location comes with many advantages; many potential customers and other businesses to network with. However, it also comes with steep and fierce competition. To succeed in London and stand out from the hundreds of other companies, you need a tailored marketing campaign that emphasises your strengths and makes up for your weaknesses. You need a digital marketing campaign from a multi-award-winning team; you need London SEO from SOS Creativity. 

SEO audit of your website

    Submit your website address to find out how you stack up with your competitors. By doing this, a comprehensive SEO report will be created for you.

    What is SEO? Why does your business need digital marketing?

    SEO is different to many other forms of marketing. With standard marketing approaches such as cold calling or passing out flyers, there is a high cost. SEO, on the other hand, provides great cost-effectiveness when compared to more traditional forms of marketing. Search Engine Marketing relies on a few key tenants. High-quality content, a smooth and easy-to-use website, and quality links. We achieve this through our phenomenal on-page and off-page SEO services.  

    To us, marketing is more than words, images, or code. It’s about the relationship you build between business and customer; it’s about the journey you go on together as you understand each other, your needs and your goals. When you know all of this, you can successfully (and more importantly, repeatedly) transform curiosity into brand loyalty. That's our goal at SOS Creativity. We work hard to give your business the reach and brand awareness it deserves. We use the bread and butter of all digital marketing solutions, Search Engine Optimisation. More commonly known as SEO. 

    The SOS method: our 5-step process explained

    The SOS Creativity SEO process is split into five key steps: enquiry, due diligence, implementation, testing, and finally, support.  

     


    Initial enquiry

    At SOS creativity, we start with a consultation to learn about your business, objectives, and ideal audience. We find most websites cover the basics of SEO, but there are always key areas which can be improved. During this stage, we listen to your goals and the challenges you face as a business and identify obstacles in your path to success.  

    Our due diligence

    As digital marketing experts, we aim to improve your site's visibility and ranking potential. We commit to our clients very seriously; our due diligence process includes considerable research and analysis. Covering areas such as competitors, target audience, and keywords. 

    Implementation

    Using the information gained from our enquiry and due diligence, our search engine marketing team will strategise and formulate a plan of action to achieve your business’s online goals. 

    Testing

    Every plan can be refined and improved; we use the data gathered from our implementation stage to test and improve our marketing activities consistently. We work hard to ensure you receive a high-quality service that provides value for money and meets your business's objectives. 

    Support

    Our process concludes with the support phase. In the campaign's final step, we ensure that your needs are taken care of. Our SEO experts are also available to answer any questions you may have. 

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    SOS Creativity – award-winning SEO experts providing London SEO services

    For your company to succeed in a digital environment, a website that ranks high with search engines is essential. Understanding search engine marketing and optimisation are crucial to increasing your traffic and brand awareness. Search marketing is a careful blend of art and science; you cannot create quality SEO content without creativity and carefully implemented theory. Did you know that approximately 75% of clicks go to the top 5 search engine results? If your business isn't ranking in the top 5 for your relevant keywords, you are missing out on significant brand visibility and credibility. 

    High-quality search engine optimisation relies upon a core process that optimises your website to be easily accessible to site crawlers. These bots (also known as spiders) crawl across the World Wide Web by search engines so they can index webpages.  

    Our digital marketing team is comprised of a close-knit group of passionate experts; we provide top-quality creative designs, inventive and engaging content writing, and superb keyword research. Thanks to our diverse and skilled workforce, we provide high-quality digital marketing solutions at a cost-effective price. 

    Want to find out more about SEO for your website?

    By getting in touch with our team, we'll run an audit on your website to find out your current SEO rankings. From there, we will put together an effective SEO strategy to optimise your website.

    In further detail – our on-site & off-site processes for London SEO

    Search engine optimisation is a complex process, but at its core, search engine marketing is centred around keyword choice. The goal is to curate a solid selection of keywords your business can consistently rank for. This is achieved through two branches of SEO known as on-site and off-site SEO.  

    SEO London; on-site SEO 

    On-site SEO is a two-pronged approach. Firstly, your website's content needs to be optimised for search engines; secondly, the source code needs to be optimised. The search engine marketing specialists at SOS Creativity achieve this through our comprehensive 15-step on-site SEO process. 

     


    1. Obtain access details & desired client key terms (the terms will be defined in the first week as further research is needed in this area). 

    2. Carry out a full content review on site. 

    3. Review & assess key terms by search volume & competitiveness, review site content & meta. 

    4. Optimise all site content, meta and headings. 

    5. Audit all on-site technical elements. 

    6. Issue fixes & areas of optimisation to plan out technical SEO. 

    7. Implement on-site fixes as per the agreed list. 

    8. Compress images. 

    9. Minify code where needed. 

    10. Check site speed on desktop & mobile. 

    11. Disavow toxic links. 

    12. Submit the site for Google indexing. 

    13. Set up/Optimise the site's local Google My Business page for local SEO optimisation. 

    14. Final SEO On-Site checklist. 

    15. Provide client with final report & work completed. 

    SEO London; off-site SEO 

    Off-Site SEO is centred around increasing your website's authority. This identifies your website (and, by extension, your brand) as a trusted source of information regarding your industry. This, in turn, increases your website's overall average ranking position and rankings for specific search terms. 

    We achieve this through our off-site SEO process, which is as follows: 

     


    1. Increasing the number of links to the site using a staggered strategy. 

    2. Improving the quality of the links on the website. 

    3. Targeting high domain authority links. 

    4. Researching backlink opportunities from trusted/authoritative sites. 

    5. Monitoring toxicity. 

    6. Link disavow activity. 

    7. Local SEO optimisation. 

    8. Local SEO citation creation. 

    What’s the difference between SEO & PPC?

    SEO is different to PPC in many ways. Whilst both are forms of Search Engine Marketing (SEM), they are significantly different from each other. Another way to differentiate between the two is that SEO is known as Organic Search Engine Marketing (Organic Search), whereas PPC is known as Paid Search Engine Marketing (Paid Search). SEO marketing techniques focus on improving the rankings of the organic search results pages. These links cost your business no money when a user clicks. The only cost you bare is the cost of the expert hired to provide your SEO services. 

    On the other hand, PPC marketing focuses on paid search results. These results cost money when a user clicks on your ad. This is a vast improvement to more traditional forms of advertising where you pay for the ability to be seen, as PPC only charges you when a user physically clicks on your advertisement. However, it is worthwhile noting that a click does not always result in a conversion. As such, we advise on a Search Engine Marketing strategy that utilises high-quality SEO and a detailed PPC campaign. 

    What is SEO backlinking?

    Backlinking is a core SEO technique. This involves searching out high-quality links for your website. When deciding how well a webpage ranks in search engines, the search engines crawl through the internet using bots called spiders. Links are one of the metrics they use to measure the relevancy of a query. If many high-quality websites link to your business's website, the search engine identifies your business as an authority on the subject.

     This provides a great boon to your rankings. However, the key component of this is high quality. Poor quality websites such as link farms can significantly damage your website's rankings as they are Black Hat Techniques. Instead, a good digital marketing firm will seek out high-quality, relevant backlinks from authoritative sources, enhancing your website's rankings in search metrics without resorting to unethical black hat techniques. 

    Our secret weapon – what makes SOS Creativity the ideal choice for London SEO?  

    In an ideal world, every business would handle their digital marketing in-house with a team run by an experienced and passionate digital marketing expert. Sadly, many companies lack the time or financial resources to dedicate to an in-house marketing department. However, for some, the concept of outsourcing your marketing to a third party is unappealing. Outsourced marketing has a stigma of being less personal, cookie-cutter, and dry. We seek to change that. 

    At SOS Creativity, we don’t view ourselves as another marketing agency. We see ourselves as an extension of your team, considering our relationship, not just a business transaction but a partnership.  

     


    As your PARTNER, we promise to be: 

    Polite, friendly, and easy to work with. Our SEO process is as effortless as it is enjoyable. 

    Approachable and open to suggestions. Don't hesitate to tell us your ideas and let us make them happen. 

    Respectful. Feedback is essential to developing the best possible solution for your business.  

    Trustworthy. When we say we're going to deliver something, we do it on time and to the best of our experience and ability.  

    Nimble. Life is full of surprises – we have the skills and expertise to adjust to any unplanned surprises easily. 

    Equitable. We believe in fairness and treat all our clients with the same high level of service. 

    Reliable. We only accept one outcome from our projects; a very happy client

    Digital marketing & SEO in London; reach out to SOS Creativity

    We pride ourselves on providing not only high-quality marketing services but also superb standards of customer service. We respond to all emails within three working hours or sooner and solve technical requests within four operating hours or sooner. 

    By getting in touch with our team, we'll be able to run an audit on your website and find out the score of your site's current SEO rankings. From there, we will put together a strategy to optimise your website. Give our team a call on 020 3633 9934, email info@soscreativity.co.uk, or reach out on social media. Let's discuss your business' future in the digital world. 

    SEO audit of your website

      Submit your website address to find out how you stack up with your competitors. By doing this, a comprehensive SEO report will be created for you.