As a business you should be using the all applicable marketing techniques possible for the growth of your business. Video marketing should be one of the most important. So we have created this blog on 5 reasons why you should use video marketing.
According to the Content Market Institute, audience are about 10 times more likely to engage, share and comment on video content compared to blogs or related social posts.
One step ahead of your competition
Depending on the industry you’re in, not all your competitors will be implementing video marketing therefore you’ll be one step ahead of them. Video marketing is a unique way to market your business especially when marketing in an industry renowned for text-based content.
There are various forms of videos such as, whiteboard explainer videos, product videos and so on. Creating videos with humans in will make your business more personable and relatable which will help you win over new clients.
Although a full scale video production can be expensive, video marketing is one of the most cost-effective marketing strategies out there. If you’re reading this blog post, the chances are; you have a smart phone. Video marketing for your business can start with using a mobile phone and basic editing software.
Over time you can improve your equipment to increase the quality of your content.
The video keeps users on your website longer
Having a very good video on your website will increase the time users spend on your site; this is because they are engaging with the content you have created by watching the video.
By keeping your target market on your website for as long as possible, this will increase your chance of them converting into a paying client.
Adds personality to your brand
Video content can create a personal connection between the viewer and the brand. Videos create an opportunity to share creativity and connect with your audience. Whether it’s a product review, a testimonial or a webinar, having video content will surely grab your audience’s attention and keep them wanting more.