Quick statistics about Facebook

Facebook is one of the biggest social networking platforms with over 2.38 billion monthly active users [March 31^st 2019]. It is continuously growing and evolving, giving more ease to those who incorporate Facebook into their personal lives as well as their marketing strategy.

There are some things that people generally don’t know about Facebook, and that’s why we’ve wrote this blog for you. Here are some quick statistics about Facebook.

Facebook’s user base grows by 8 people per second

This statistic proves that Facebook is constantly growing and is maintaining its large user base. This means that there’s more chance of you reaching your target audience through the platform.

There’s over 2 million active advertisers

The popularity of Facebook has made it one of the best platforms to run ad campaigns on. It can be cost-effective and very worthwhile, and by the looks of it, the platform’s active numbers will only keep going up from here.

Every minute of Facebook being down costs approx. $24,420

You think that you’re annoyed when the platform’s down? Think about the business itself, losing that vast amount of money in the space of 60 seconds!

There are 500,000 ‘likes’ every minute

That is A LOT of likes. Think about the engagement you could receive if you used Facebook within your marketing strategy.

Highest traffic occurs mid-week between 1 to 3pm

You have the potential to reach more consumers and be able to drive more traffic to your site with this statistic. People may be more active at different times, but this may be a factor to help you with your social media scheduling and posting.

66% of all millennials (15-36 year olds) use Facebook

Are you trying to reach a younger demographic? If so, Facebook would be great to utilise.

Photo uploads total 300 million per day

This is an indication of engaged users, but also an indication that there are a lot of photos competing for user’s attention. When posting pictures for your social media marketing, make sure that they provide value to make them engaging.

We’ve attached an infographic for you to view and download. If you would like a free consultation, give us a call on +441613270427 or email us at info@soscreativity.co.uk and a member of our team will be happy to help.

Sources

https://www.wordstream.com/blog/ws/2016/01/14/facebook-facts

https://www.jeffbullas.com/21-awesome-facebook-facts-and-statistics-you-need-to-check-out/

https://zephoria.com/top-15-valuable-facebook-statistics/