3 popular ways you can use social media to make more sales

Social media opens up a large area for you to implement strategies to help your business. The old saying goes, people do business with people. On social media, there are a lot of people. By being on these platforms, being social and providing value, there are a few ways you can use these platforms and channels to help increase sales. Here are 3 of the most popular ways you can use social media to generate more sales.

Start storytelling

Social media is an influential place on the internet, if you’re a business on social media, it is important to tell your story as you’ll be able to influence a lot of people using your story. A product with a story is easier to sell than a product without one.

Instead of being too salesy, provide content that answers questions that your customers and audience have about your product or service. Tell a detailed story because social media is what it says on the tin, social. Which is why storytelling is likely a better content strategy than direct selling.

Keep the ‘sales talk’ outside of social media, and keep social media more social and conversational as this will increase your engagement with your audience.

Video marketing

Video marketing can massively benefit your business in a variety of ways. It makes sense to include videos into your social media strategy to boost sales, especially because it builds trust with your audience, encourages social shares, appeals to mobile users, the list goes on and on.

Don’t be convinced that you need all of the expensive video equipment before you can even start recording. You can use your smartphone if you believe that the quality is good enough. We, at SOS Creativity, use a Samsung Galaxy S7 because the camera is of a fantastic quality.

We have already written a blog about how beneficial video marketing can be by answering the most FAQ’s revolving it. Make sure to go and read it for any more information regarding video marketing!

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Customer service

In this digital age, there is no shortage of customers who turn to social media to contact businesses for customer service reasons.

Whether it’s for a question, raising a complaint or an issue, more people choose to turn to social media over the traditional being placed on hold customer service because it’s a lot easier and quicker.

Customer service is now at everyone’s fingertips, so you can now use social media to engage or interact with people who have a need or an issue.

Excellent communication and being on the ball with responding to queries increases your chances of winning potential customers over, making them your brand advocates and generating more sales.