How can we help?
We specialise in helping companies in the financial services and consumer retail sector grow by 20% in 6 months through their online presence.
Why is marketing important?
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers.
For example, if your end goal was to win a new customer as a financial advisor, creating a downloadable content such as "10 ways to earn more interest on your savings" will give you the opportunity to offer a "free consultation" to everyone who downloaded the guide.
Based on the value provided in the guide combined with the consultation, a percentage of your ideal customers will turn into paying clients.
Marketing plays a vital role to the success of your company. One of the most frequently asked questions about marketing is, how much should we spend on marketing? The real answer is "as much as possible".
If your company has serious growth ambitions, every penny spent on marketing is an investment into the company's growth and success. Although not every company is Coca-cola, our rule of thumb is 10-15% of your turnover should be spent on marketing.
For example, if your growth plans are to make £1,000,000 in revenue, spending £100,000 - £150,000 is a healthy marketing budget to 10x your investment.
How can I achieve my growth plans?
Every successful plan starts with the end in mind and that's just as important for marketing success.
The best approach to helping you achieve your growth ambitions are to:
- Define growth
- Understand your audience
- Devise & implement marketing strategy
With so many marketing activities to choose from such as print, billboard, radio, tv, social media, content, email, conversational, video, SEO, PPC, paid social, inbound, automation and much more, it can be daunting to implement, track and refine a successful marketing strategy.
However, selecting the right marketing activities becomes easier once your goal is defined and we understand every nuance of your ideal customer.
Let's discuss your growth plans by schedulling a convenient time in Stephen's calendar today.