Many questions are asked about marketing such as “What are some common marketing techniques for my small business?” or “what are good marketing strategies for a small business?”. The answer is: some techniques work for particular niches whilst others don’t.
So in this blog, we will be addressing small business marketing strategies that work for almost everybody which almost every business should already have implemented.
Ranking your Google My Business listing is a really powerful tool for your business. If you are a local company/business who are targeting and directing yourselves at clients who are local or close to the area, it’s even more powerful.
For instance, as touched upon in another blog (7 top digital marketing tips), if a user based in Bolton or the surrounding areas searched for a web designer via Google local search, we, SOS Creativity, would appear as we utilise Google Local.
Google My Business gives your business visibility but also credibility and also isn’t that hard to rank your listing.
The simple requirements are for you to optimise your profile and then collect as many reviews, testimonials or recommendations as possible. But of course, the more positive reviews you receive the better!
Facebook’s advertising is widely popular with many businesses as there are over 2 billion active users, which is around 28% of the entire population. This is over a quarter of the world’s population on one platform. You will notice the effects of using Facebook Ads when you begin to start utilising it properly.
It can be inexpensive depending on your chosen budget but is usually very effective if done correctly.
Facebook ads are good to utilise for specific targeted ads and are also quite easy. When targeting a specific audience you can choose from all of the different demographical areas including psychographic areas [the study and classification of people according to their attitudes, aspirations, and other] and once that is all decided, all you need is a headline, descriptive copy, an image(s) or video and a link.
Content marketing is the process of creating valuable and relevant content and then distributing it across a wide variety of channels.
This strategy needs to be consistent in order to focus on more long term results. It can take a while to see massive results, but you don’t have to be limited to just blog posts or images. The more variety you have, the more helpful it will be when your content marketing begins to pay off.
You can create videos, podcasts, webinars, blog posts, online courses, the list goes on. If you’re considering this strategy, you need to make sure that you have the time spare to do your research as many businesses are just creating content but aren’t doing anything with it which results in wasted resources.
Every human being loves freebies and free gifts, such as free tester products, discounts or free trials. The same can be said for free consultations, the word free gives it away!
Offering a free consultation gives potential future clients the opportunity to see what your business is truly all about.
The type of people interested in paying for quality will be impressed by the value you provide in the free consultation which can be from 30 minutes to an hour.
This strategy can take time to see results from as many people like to grab their free information and never return, but if you offer a high-priced service it’s worth considering offering the free service to your highly targeted potential customers.
Joining a local business group will give you the opportunity to speak with other like-minded business owners.
These groups are great for networking, building up your client base, sharing referrals and find/indicate new opportunities for yourself and your business.
Connections often multiply and if you do it correctly, you can transform those smaller connections into more significant ones.
These groups can be online or face to face as a networking event, but they are useful to help grow your network.