LinkedIn social selling index

Social Selling Index (SSI) is a measure of a person’s social selling capabilities. Having a sense of your SSI score allows you to become better marketers and salespeople as it tells you what areas you’re great at and the areas that requires improvement. The better your SSI score, the better you are at social selling.

LinkedIn offers its own Social Selling Index so that profiles can see how successful they are at selling themselves and their business. The LinkedIn SSI score measures your performance in four key areas, also known as LinkedIn SSI pillars. They are:

1. Create a professional brand
2. Find the right people
3. Engage with insights
4. Build strong relationships

LinkedIn claims the higher the score, the more successful that person is at reaching their sales goals.

(Social selling leaders create 45% more opportunities than peers with lower SSI).

What information can I gain from my LinkedIn SSI score?

You can gauge how successful you are on LinkedIn as your SSI score details the following:

• Industry SSI Rank
• Network SSI Rank
• A score for establishing your professional brand
• A score on how well you’re finding the right people
• A score on how well you engage with Insights and
• A score on building relationships

How can I improve my LinkedIn social selling index?

Evaluate your LinkedIn social selling index score.

Before you can improve your score, you need to know your current score. By getting your free LinkedIn SSI score, you can analyse the areas that needs improving

Complete your profile.

We wrote a blog post on 4 Ways You Might Be Messing up Your LinkedIn Profile and 5 Ways To Maximise LinkedIn For Your Business

Connect with the right people.

To connect with the right people, you need to define your target audience. Once you have this profile, you can actively search for these people on LinkedIn. A new connection could be a new client.

Engage engage engage.

Social media is meant to be social. By liking other people’s post and commenting on other people’s content providing your expert’s opinion, this will help increase your LinkedIn Social Selling Index Score.