A brand story recounts the series of events that sparked your company’s inception and expresses how that narrative still drives your mission today. If you craft a compelling brand story, your audience will remember who you are, develop empathy for you, and, ultimately, care about you. Today we are looking at how to tell your brand’s story.
Knowing your brand story is crucial in developing and maintaining your business’s brand and personality. Initial you need to understand why your company exists, mainly referring to the product or service it provides, and the value your business provides, this includes how your product or service is needed or beneficial.
In addition, you also need to understand the impact you are trying to make on the current market and how to develop into it. Finally, but equally as important you need to remain faithful to your business core values you apply in the workplace and for your customers.
An effective method of telling your brand’s story to your customers is through content. By producing content, you have the opportunity to tell your brand’s story in a creative form of media that is accessible, entertaining and has high engagement potential. The content can include various forms of telling your story, you can create short videos displaying key core values, your business’s inception and your team.
Other forms of content you can utilise form blogs, social media posts and e-mail. Interaction through your content and your customers is essential in telling your brand’s story and allowing them to create a relatable and genuine connection to your business and its product or service.
Keeping your brand’s story short is key to creating a relatable personality. By keeping it simple we mean having the ability to express your business’s core values, purpose, value and impact, in a short yet precise manner. In relation to the second point, this can be achieved through forms of content or possibly by further brand identity such as a motto.
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