How To Leverage Instagram For Your Product Based Business

How to leverage Instagram for your product based business


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According to, in June 2018, Instagram surpassed the 1 billion monthly active user mark.

Instagram is a great social media platform to use if you want your products and brand to be seen by more people. By using Instagram, you can also grow a strong following of customers.

In this blog post, I’ll talk about how to use Instagram for your business.


1 – Build trust with your target audience

Building trust with your target audience is a must as making your followers and customer base happy is important. When starting out on Instagram, you build a targeted community that you are able to interact with a lot.

By generating positive engagement from your followers, it makes it easier for your brans to build a trusting bond.

People want to interact with other people, so make your content as personable as possible. For instance, share behind the scenes posts to make your business more trustworthy and even approachable.


2 – Tell a story with images

Instagram is a heavily visual platform so you need to take advantage of using images to tell your business’ story. If your business is product based, you want to share the story behind each of your products.

You don’t have to explain the story like it’s a 500-page book, the images usually speak for themselves. You need to think about the message that you want to send out and how you want your followers to perceive it.

Don’t forget to balance your Instagram with fun posts as well as product/business related posts.


3 – Use videos

Integrating the use of videos into your content is important as well as images.

There are many things you can achieve with the use of videos, you can show your followers how to use a certain product which adds a human touch to your brand. Videos give you the opportunity to share news or any offers that your business is offering to your audience.

Short advertisements or commercials are a great way to portray your product in an artistic way. There are many things you can do when using video, but whatever you choose to do should always link back to your brand.


4 – Engage

Engagement is very important on social media, especially if you’re a brand. There are many ways that you can engage with your audience and one is to use your captions to prompt a discussion. You can ask questions through your captions in hopes to receive responses in the comments below.

You can run contests and competitions to help with engagement. Your goal is to get your name seen by users who don’t follow your brand on Instagram and to get as many people to join in as possible. By getting users to like, comment or tag their friends, whatever your rules are, they are engaging without realising and helping you with brand awareness.


5 – Add links to your bio

You can insert a clickable link into your Instagram bio… so why don’t you already? You may not think it, but this one link can determine your website traffic. You are allowing yourself the opportunity to drive some targeted traffic to your website.

Your bio is one of the first things that people see when they click onto your profile, so you need to ensure that you use this to your advantage.

It’s a simple technique but can also be very effective and potentially benefit your business if you are starting to gain more traffic to your e-commerce site. This could mean more customers and products sold.

You could also link your business’ profile account in your personal account’s bio using the ‘@’, which could increase traffic to your brand’s page.


6 – Instagram stories

Instagram stories is a unique and also powerful tool which help to improve your engagement, enhances your content and get more eyes on your products/services.

If you use this feature properly, you can actually divert your audience to your e-commerce site. You can add a ‘call to action’ styled link which when the user swipes up, it sends them to wherever you want them to go.

Instagram stories can also be discovered in the explore page meaning people that don’t follow you can still see your story. It’s a great opportunity to gain more fans. You can also promote exclusively, showing your audience behind the scenes or ‘sneak peaks’ of your product business. This can help to build a hype around your brand.


What did you think about our Instagram for business tips? Leave a comment down below!


We’ve attached a free infographic, feel free to download and share it. If you need help with your social media or would like a free consultation, contact us on +441613270427 or email us at and a member of our team will be happy to help.




How to leverage Instagram for your product based business