How to leverage Instagram for your product-based business

Instagram is a great social media platform to use if you want your products and brand to be seen by more people. By using Instagram, you can also grow a strong following of customers.

As social media marketing specialists, we can provide highly effective Instagram marketing campaigns, showcasing your business and your products on a highly popular social media platform with approximately 500 million active daily users. Learn more about how to grow your Instagram followers organically

How to leverage Instagram for your product-based business

Social media marketing is more than just growing an audience; you must also work to convert that audience into customers. As digital marketing experts, we're specialists in transforming curiosity into brand loyalty. Here's a quick list of our top tips for leveraging Instagram to improve your sales.

Build trust with your target audience

It’s of paramount importance that you build trust with your target audience. Your marketing efforts are wasted if your audience does not trust the information they provide. As such, you should place considerable effort into building a community, especially when starting with a new account.

Generating positive engagement from your followers makes building trust easier for your brand. People want to interact with others, so make your content as personable as possible. For example, you could share a glimpse behind the scenes, showcasing the people behind your business and presenting yourselves as trustworthy and approachable.

Tell a story with images

Instagram is a heavily visual platform; you must take advantage of images to tell your story effectively. You don't have to explain the story like a 500-page book; after all, a picture tells 1000 words; images usually speak for themselves.

However, it is important to think about the message that you want to send out and how you want your followers to perceive it. As such, don't focus solely on commercial and promotional material. Make sure to promote your company's ethos and values through

fun posts, as well as product/business-related activities.

Use videos

Integrating the use of video into your content is important as well as images. You can show your followers and potential customers how to use your products with video content. Videos also give you an opportunity to share news, discounts, or offers to your audience in a more personal manner.

Engage

Engagement is very important on social media. This is especially true for brands and businesses. You can engage with your audience; one is to use your captions to prompt a discussion. You can ask questions through your captions in hopes of receiving responses in the comments below.

Other ideas include running contests and competitions. Your goal is to get your brand seen by users who don’t follow your company on Instagram and get as many people to join as possible. By getting users to like, comment or tag their friends, they are helping you with brand awareness, effectively causing a chain reaction as each tagged friend can tag another friend to enter the competition. Competitions are a popular choice for engagement due to their scaling potential.

Add links to your bio

You can insert a clickable link into your Instagram bio. Your bio is one of the first things people see when they click on your profile, so you need to ensure that you use this to your advantage and insert a link to your company’s website.

It's a simple technique but can also be very effective and potentially benefit your business if you are starting to gain more traffic to your e-commerce site. This could mean more customers and products sold. If you're running a promotional event, you could link a landing page for the event to your Instagram bio to increase traffic and awareness.

You could also link your business profile account in your personal account's bio using the '@', increasing traffic to your brand's page.

Instagram stories

Instagram stories are a powerful tool that can help you to improve your engagement. Stories enhance your overall content, helping boost traffic to your profile and, as such, your products and/or services.

Instagram stories can also be discovered on the explore page, meaning people that don't follow you can still see your story. It's a great opportunity to gain more followers and customers. If you use this feature to its full potential, you can direct traffic from social media to your e-commerce site. You can add a 'call to action' styled link, which sends them to the desired webpage when the user swipes up.

Bonus Tip: How do you use Instagram Shopping for online business?

Social media marketing from SOS Creativity - Digital marketing agency of the year North West

The digital marketing team at SOS Creativity comprises a close-knit group of passionate individuals. Our enthusiasm and passion for the industry are demonstrated in the many awards we have won as a company. This includes accolades for both Digital Marketing and Web Design.

We're always looking for new clients, excited to deliver creative and innovative solutions to their marketing challenges. Give our team a call on 0800 999 1339, email info@soscreativity.co.uk, or reach out on social media. Let's discuss your company’s future in social media.