YouTube is an important part of your online presence, but do you know how important it is? YouTube is the world’s second largest search engine and third most visited site after Google and Facebook, and with over 1.9bn logged in monthly users it has one of the biggest online audiences.
If you aren’t using YouTube in your marketing strategy, then you’re missing out on the opportunity of a bigger audience. So to show you how it can benefit your business, we have created this blog on how can I grow my business on YouTube?
Providing valuable content to your audience is beneficial as it allows you to show people that your video is worth watching and as a business you have knowledge in your area of work. Also by providing value you are helping people understand the importance of what you do and how you can help them, increasing the awareness of your brand.
By doing this, you’ll start building an audience which will result in an increase in your reach to potential clients, allowing your business to grow.
Like most other social media platforms, posting regularly is key to growing an audience. The more content you post, the easier it is for people to find your business. Think of YouTube as Google, the more you post on your website, the higher you rank on Google through the efforts of SEO. Well, YouTube is the same, the more relatable content you post, the higher up the search you will become. This will allow more people to see your videos and increase the potential reach of your content, allowing your business to grow.
Including a call to action can allow people to learn more about your business as you tell them what you want them to do after they watch your video. This can be visiting your website, adding people to your email list, following you on social media and much more. If your viewers manage to stay until the end of the video, then it shows your content was valuable enough to keep them interested. Including a CTA (call to action) can prompt them to follow your brand/business on its journey and could potentially convert your viewers into customers/clients.
Waiting for people to simply find your videos is a long process and may not even reach your target audience. Promoting your videos on other social media platforms can allow your videos to get more views and can potentially enable you to reach your target audience. No matter what platform you use to promote your videos, just tell people about your YouTube videos! It’s a simple process and doesn’t take much time, all you need to do is share your video links on social media and also with close friends and family. Start with who you know first.