They say content is king, but we can tell you now that it’s not just what you write but how you write it as well as what’s included in the writing that will determine the success or failure of your social media post.
Here is how to create the perfect post on social media.
As humans, we are incredibly visual. According to LinkedIn, visual content is more than 40x more likely to be shared on social media.
Images or videos are more likely to catch people’s attention quicker as they scroll through their social media. Even though platforms such as Facebook, Twitter and LinkedIn are more text-based than Instagram is, try using images in every post, you may notice an increase in your engagement!
Low-quality images or videos may not receive as much engagement because they won’t be appealing to the eye.
Your posts should either be informative or entertaining (or both), if it’s irrelevant and doesn’t provide any value to your followers; it’s not worth posting.
Before you send or schedule content on your social media platforms, take a minute to decide whether it provides the right type of value for your followers and target audience.
How does it benefit them? Does it provide insightful information? How entertaining is it? These are the sorts of things you need to consider.
Each social media platform has different formats that work for their images or videos. For instance, Facebook, LinkedIn and Twitter images are all landscape as they look better than if they were a portrait. But, portrait pictures work better on Instagram than landscape does.
You need to take into consideration that if you are going to be posting valuable content with images, you may have to create more than one to serve the purpose on all other platforms.
Instagram’s IGTV only allows vertical 16:9 (1080 x 1920) videos, so it fits into their format. A horizontal video would look out of place in the IGTV section.
When it comes to social media marketing, you need content that’s engaging and creative. Each platform should have tailored content because they all have different audiences. For instance, LinkedIn is a professional network with the user base being professionals, so the content you see is always leaning towards formal.
On the other hand, Instagram has a different target audience which means the type of content that’s posted on the platform is more casual. You also need to consider image sizes, character limits, hashtag limits and more.
If you have any questions or need any help with your social media or online presence, book in for a free consultation today via https://www.soscreativity.co.uk/book-a-consultation/ and we will be happy to help.
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