How can a small business leverage social media?

As we have probably reiterated many times, here at SOS Creativity, social media couldn’t have any more of an importance than it does right now for your business. Most businesses or business owners struggle to utilise social media and actually leverage it.

In our blog post, we’re going to be looking at effective social media marketing for small businesses.

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Know your audience

There is no point posting on social media if the correct audience aren’t going to see it. Having knowledge of who they are is extremely important so you can tailor your content to their wants and needs. Understand what gets their attention and what platforms they’re using to socialise on the most. This is the first step you should take before attempting to set up a social media strategy.

Be informative and entertaining

Being sold to is a thing of the past. People hate it. Especially as now we’re nearing the end of 2018, direct explicit selling (salesy posts) on social media should just be a no. It’s better to use your social media platforms to build relationships with your audience whilst also ensuring that parts of what you post are still about your product or service (without selling it of course).

By informing them and also entertaining your audience, you are providing value whilst valuing the relationships. They will be keener to use your product or service again in the long run.

Quality over quantity

Quantity over quality is a thing of the past and shouldn’t have really existed as it’s messy. It’s important that the content you’re posting is of a high quality and provides as much value as possible to the end user.

Posting too much with irrelevant detail is enough to turn a potential customer away from you as it’s seen as ‘spammy’. Take more time to create a few posts of much higher quality than just posting too many times a day.

Limit your time

Timekeeping is important. You can easily lose track on social media when you should be doing other key activities. Make sure to separate and use your time wisely and leave an hour or two spare a day for social media only.

Don’t forget that if you’re struggling for time there are automated scheduling platforms you can use so you are able to post even on those busier days.