One of the simplest yet most effective methods of driving traffic to your website is using social media. You can write creative, extensive and unique posts about a subject that are easy to get through and to understand. Here are 5 easy ways to drive traffic to your website using social media.
Using video, audio and text is a good way to cover your subject. It creates interaction as some people prefer visual and audio content over text. If you restrict it to just text you may lose part of the audience’s interest. Creating videos that cover a blog you have written or a podcast you aired builds interaction with the viewers or listeners, but remember, the quality of the images and videos show a lot about who you are. Use your smartphone to take high quality and high definition photos and videos for your content. If you want to get fancy, pick up a DSLR camera for a couple of hundred pounds.
Entice your audience, whether it be readers, viewers or listeners, to share the content you post online to their own social media pages. This can create an emotional connection with your users. Putting in the effort to create great value for your audience will result in others promoting and sharing your work with people they know, friends and family. It will show that they are a fan of your brand and are standing behind it. It’s a great way to be seen by potential clients or a newer audience.
Headlines are the first thing that people see when you post content. Putting a catchy (be sure not to clickbait) headline alongside the content can spark interest in others as they may be more likely to read on. Always cover topics that are extremely entertaining or helpful to your audience, make sure to peak your readers’ curiosity to the fullest and write interesting and fun content that your viewers will continue to engage with. Never forget to add value as well!
When it comes to storytelling, always create content that you know will resonate with other people, as they’ll be more inclined to share it and show support. Write creative, extensive and unique posts about a subject that are easy to get through and to understand. Including call-to-actions can entice viewers to share the story and show copious amounts of support.
Branding gives you the ability to create a lasting effect on a community. You have to make your mark on all content that you post, this is so when your audience sees something to do with your brand such as colour, font, logo or style they can immediately associate it with you and your brand. Your traffic will begin to grow and so will your interactions.