Common questions about digital marketing

Digital marketing is constantly evolving, but we often see the same questions being asked by businesses about their marketing efforts. It's essential to be familiar with marketing basics and know whether your marketing efforts are efficient for your business. In this blog, we are looking at common questions about digital marketing.

How do you measure your social media marketing success?

You need first to set out your goal before you start conducting social media marketing.  The goal could be, for example, I want to increase my engagement by whatever percentage, or I want to increase my following, or I want to increase the leads that are coming from social media.

When you set your goal, it's easier to measure if you're close to achieving it, rather than just carrying out or conducting different social media activities, posting, commenting, sharing, liking, engaging, and messaging. If you have your end goal in mind, that will guide the activities that you're conducting to ensuring you're making a success of your activities on time.

How much time should social media marketing take each week? 

When it comes to marketing, the more resources you can allocate to those in marketing, the better, so there isn't a set amount of time. It would help if you looked at your time constraint, the activities you've got to do, and then craft out as much time as possible.

If you're starting, we say setting aside even as little as one hour every single week to conduct social media marketing activities will help you get going. Then as you start generating a bit more result and start freeing yourself up with more time, you're able to allocate either more time or more resources.

Do I need to create new content constantly?

Yes, it helps; however, content curation can complement your content creation activity. Meaning rather than having to create brand new content every single time, you're able to combine the curation of already made content and include that into your social media strategy. But where possible, the more value-driven content you can create, which is very engaging, the better your success ratio.

What is a common social media marketing mistake businesses make? 

Out of all the activities that we've seen from many businesses, one of the biggest misconceptions is people think they post on social media. They're just automatically going to get a ton of engagement and a ton of likes. The reality is most people don't care about what you're posting. That's why you need to create thought driven contextual, highly engaging content to get that following count, and when you do that consistently, you'll be able to get results.