Businesses love to use Christmas to their advantage when it comes down to marketing. It’s the time of year when you can really use this holiday period to your advantage. Here are 7 Christmas marketing ideas for you to implement into your marketing strategy in time for the big day.
Any business can update their branding with a touch of Christmas flair, so why don’t you? It’s quite simple and easy to do. You can add a simplistic design to your logo/social media profile picture, such as snowflakes or even a Santa hat! You can change your cover photos to something very Christmassy that fits in with your branding.
Use these designs both on and offline, and once you’ve created them, you can use them for the next few years until the design is due a revamp.
We’ve all heard of the 12 days of Christmas right? So why not fit that theme into your business and host a 12-day giveaway! This type of giveaway fits perfectly around Christmas, the prize you decide to giveaway can be considered a present or gift to your followers, who will always try desperately to win around this time.
The prize doesn’t have to be anything too expensive or over the top, but even the smallest of things such as a tester or samples, people can appreciate in the festive period.
Christmas shopping is a big task as the countdown begins to the big day. If you have ads running, make sure to market your most popular product. If this product is doing well, why not advertise it to those in need of Christmas gifts? It is selling well for a reason, so use this to your advantage when it comes to Christmas shoppers, and try and sell it to them.
Make sure you keep a stock take to keep on track of how many products you have remaining, as you don’t want to sell out whilst it’s in high demand.
Instead of sending out your generic emails, add a touch of Christmas to it. Highlight specific products and talk about relevant information as you would normally do, but use this time to broadcast any limited time offers or discounts that there are in time for Christmas.
For smaller businesses, you can be showcasing any of your unique products that aren’t necessarily sold on the High Street. This can potentially help boost your sales.
The gesture of businesses giving and swapping Christmas cards with one another is becoming a common thing. You can send other businesses a generic card with a greeting and your branding or you can take it a step further and personalise it with the recipient’s name and personal message.
If you send them out to clients, it’s a strong reminder that you see them as more than just a client or a ‘database entry’.
There’s always going to be that one person who a previous or current client/customer finds hard to buy for when it comes to Christmas. Help them out by offering gift cards. You can choose between physical and digital gift cards, but by just providing these, your brand name is being seen by others and is helping with brand recognition.
When it comes to social media, don’t be afraid of sharing a few pictures of behind the scenes in your office or place of work. If you’ve put up Christmas decorations, show them off! Let your followers see behind those closed doors even if it is just about sharing a picture of Christmas jumper day or the decorations. If you share holiday-themed updates alongside your regular posts, it shows your followers that you are still human.