Business Tips

  As we’ve already established, social media is rapidly growing and if you’re using it for your business it’s best to keep up to speed with recent trends surrounding it. It’s good to know exactly what’s going on so you can adopt certain things to help with your strategy. Here are surprising social media facts 2018.   1 – Almost one-quarter – 23% – of Facebook users check the site five times or more per […]

  Having spent a great deal of time on creating your company’s website, you may think that once it’s done then it’s done! As easy as that sounds, you should always want your website to be constantly better than it was the day before. There are many things you can do and implement such as improve website design or functionality, but here are 3 tips for making a good website even better.   1- Keep […]

  Content marketing is important for businesses with an online reputation but many don’t understand how it works or what it even is! As it can be confusing for many people and companies, it’s something that you need to spend a good amount of time on in order to get your strategy to work effectively. To help some of you who are struggling to understand why we need content marketing in 2018, here are 4 […]

What is inbound marketing? Inbound marketing is a strategy which focuses on attracting customers through content that they may find helpful and could provide them value. Your potential customers find you through social media, search engines and blogs mainly through your created content, without marketers or sales employees going out to find specific customers. What is outbound marketing? Outbound marketing is similar but focuses more on finding the client rather than them finding you through […]

  Your business should have a digital marketing strategy in place, but are you using any helpful time-saving tools? There are many you could use to help simplify your marketing efforts and reduce the time you spend on certain areas of marketing. Here are some handy tools you could use to help with your digital marketing strategy.   1 – Hootsuite (Social media marketing) Posting content on social media has become an importance for any […]

  Growing your Instagram account organically seems like a long and tedious task when there’s such thing as buying followers, likes and comments, which are usually bot accounts. Your profile won’t look legitimate or professional if somebody was to go through it and see that the majority of your followers and engagement were fake. Many people struggle when it comes to the organic side of it all. It’s simple once you understand what certain things […]

  Video Version Written Version Customer service is extremely important for your business. You need to be able to answer questions and queries asked about your brand in order to instil trust in your customers and it also shows that your company is serious. According to smallbusiness.co.uk, 83% of consumers require some degree of customer support while making an online purchase. With that number so high, it proves that you need to be on top […]

  Blog writing is very important for your business for the reasons that it showcases your expertise, provides answers for queries that people are searching for and it drives traffic to your website. You need to make sure you’re blogging correctly and providing the right amount of value for those who need it. Due of the importance they have, any mistakes can either turn away readers or lose their interest, so here are 4 things […]

  Video Version Written Version Social media marketing is very important and if you’re a B2B (Business to Business) company, Twitter might be your go-to platform to advertise your product or services. There are a number of things that you need to do correctly to see a positive growth on your Twitter account but many aren’t considered. Here are 10 Tips to grow your business using Twitter:   1 – Optimise your profile Optimising your […]

  Digital marketing can change your company massively if you’re implementing things properly. With technology evolving, you need to keep up to date with the necessary tools that could help your business to grow. With the end goal of marketing being to drive traffic to your website and convert, here are 5 tools every small business owner must use for digital marketing success.   1 – Google analytics Google Analytics allows you to track your […]

  Social media opens up a large area for you to implement strategies to help your business. The old saying goes, people do business with people. On social media, there are a lot of people. By being on these platforms, being social and providing value, there are a few ways you can use these platforms and channels to help increase sales. Here are 3 of the most popular ways you can use social media to […]

  Video Version Written Version Videos are important when it comes to grabbing the attention of your followers and audience. Instead of sitting through slide after slide of business pitches, why not create a simple yet effective video pitch to engage your audience? Are you advertising your product or service, pitching, or just trying to generate more sales? One word, video! Here are 5 video ideas to accelerate your business’ growth.   1 – Explainer […]

  Video Version Written Version Marketing should be a number one priority for literally ANY business. It’s important to put your brand’s name out there for whatever your business’ goal is, whether it’s to be seen by a large audience or to gain a high number of sales, the only way that you can do this is through marketing! It’s also crucial that you use the correct methods and techniques that suit your industry, you […]

  Video Version Written Version If you own a business, you want to be successful right? It’s every business owners dream to be number one, but there are some key things that you need in order to be successful. You need to take into consideration things that could make or break your business online and offline. Here are 3 things your business must have in order to succeed online in 2018.   1 – A […]

  Video Version Written Version Social media marketing is fairly new to the business game (by fairly new, I mean a lot of people are really just starting to get it). In the last couple of years, more and more businesses are beginning to address their online presence. Just like anything, there are going to be a handful of misconceptions, so here are 4 common social media marketing myths.   1 – My customers aren’t […]