Car Crushers are a scrap vehicle recyclers based in Altrincham, South Manchester. They scrap vehicles for not only trade and commercial customers but also the general public.
They came to SOS Creativity because they were unable to compete on price with competitors who were also based in South Manchester and needed more relevant and intent-driven traffic to their website.
Looking at the challenge they were facing, we decided that a PPC (pay-per-click) campaign would be best for reducing the risk of losing potential customers to their competitors.
Through the PPC (pay-per-click) campaign, the agreed objectives were to provide Car Crushers with more relevant traffic through targeted ads, target intent-driven search terms with higher bids and optimised ads, target locations where they can compete on price and segment campaigns into target location to assess Return on Investment better.
Throughout this campaign, we managed to achieve:
• +284% increase in impressions
• +13% increase in the interaction rate
• Reduced average cost per click by 10%
• +334% increase in clicks
• +13% increase of the CTR (click-through rate)
• +70% increase in search impression share
• +20% increase in monthly website traffic
• +40% increase in the leads created
• An overall increase in relevant traffic to their website
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