Blog
17th January 2019
According to an article written by Alex Rynne on LinkedIn’s blog, studies show that 80% of B2B leads come from LinkedIn. Many people don’t understand the benefits of using LinkedIn for your business. Some don’t even have an active profile. Do you know how to maximise this platform for your company? If not this blog post is for you as we talk about 5 ways to maximise LinkedIn for your business. LinkedIn groups […]
10th January 2019
Branding is what gives your brand an identity. It’s how others recognise your company and also allows customers and clients to know what to expect from your brand. It goes beyond a logo design! Here’s why branding is key for your business. Recognition Branding promotes recognition. If your branding is easy to recognise and stands out from your competition, then people will know who you are. Consistency is key because if you have 6 […]
3rd January 2019
The hashtag was a concept invented in 2007 by Chris Messina “friend to startups, inventor of the hashtag (original proposal), former Googler, and proud participant in the open source/open web communities”. Since its adoption and growth, the hashtag (#) has been revolutionary with its ability to sort through data, group related information and so on. Using it wisely could make an average post go viral and a misuse could make you look very stupid. In […]
27th December 2018
In the new year we’re fairly certain you’ve heard the phrase “New Year’s Resolution” more times than you care to count. But if you don’t know the actual meaning, according to the Oxford dictionary, a resolution [short and sweet] is “a firm decision to do or not to do something”. Therefore a new year’s resolution is a tradition in which you make a firm decision regarding anything from the beginning of the new year. E.g. I […]
20th December 2018
It’s that time of the year again where lights line the street and Christmas trees perched in the corner of everyone’s living room. Christmas is here and the festive period is upon us! What are you most excited about this Christmas? But as the year comes to an end we look back at the fantastic year we have had. From growing in staff to increasing our clients, our year has been a fast-growing one. […]
13th December 2018
Businesses love to use Christmas to their advantage when it comes down to marketing. It’s the time of year when you can really use this holiday period to your advantage. Here are 7 Christmas marketing ideas for you to implement into your marketing strategy in time for the big day. 1 – Add the Christmas theme to your branding Any business can update their branding with a touch of Christmas flair, so why […]
6th December 2018
When starting a business, your primary objective is to find customers otherwise why did you start the business in the first place? In a recent post, I talked about how to grow your business without breaking the bank but today we will be looking at how to get customers without spending any money at all. Using the info graphic provided by Quick Sprout below, we will be looking at 9 simple steps to customer acquisition […]
29th November 2018
Do you want to schedule a meeting, hear about the news or know what the weather’s like? There’s a chatbot for that! Chatbots are now becoming the norm especially within customer service, but there are still many questions surrounding them and what they really are. Here are 4 answers to the most frequently asked questions about Chatbots. What is a Chatbot? A Chatbot is a computer program/ artificial intelligence, which creates and holds […]
22nd November 2018
Video Version Written Version SEO (Search Engine Optimisation) is the process of getting your website or web pages visible on a search engine’s unpaid results page. These results are referred to as natural or organic. There are a variety of different factors for SEO to count such as keywords, alt tags, backlinks, inbound links and many more. But is SEO still relevant and worth it? The answer is yes, SEO matters and it’s […]
15th November 2018
Why blog for business? The simple answer is to increase your brand awareness. Blogging for your business is an easy way of increasing the amount of people that know about what your business does. As a small amount of businesses actually do this we decide to write this blog post to show you the importance and answer the question of how exactly does blogging for my business work? – Helps to drive traffic […]
8th November 2018
According to www.techcrunch.com, in June 2018, Instagram surpassed the 1 billion monthly active user mark. Instagram is a great social media platform to use if you want your products and brand to be seen by more people. By using Instagram, you can also grow a strong following of customers. In this blog post, I’ll talk about how to use Instagram for your business. 1 – Build trust with your target audience Building trust […]
1st November 2018
Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. As many as 88% of B2B marketers use content marketing as part of their marketing strategy. This means that it is very important to be up to date with the latest content […]
25th October 2018
Buyer Personas: Helps businesses understand their customers so they can do a better job of acquiring and serving them. Did you know that? If not then this blog is for you, as we talk about how to grow your business by creating a buyer persona. Reaching the right target audience By reaching the right target audience you are increasing the potential for new customers as the buyer persona you have created will makes […]
18th October 2018
Running a business can be stressful, especially when trying to find clients. You don’t always have to go down the hardest routes to be able to acquire new clients. There are many ways you can do this without spending much money and through simple marketing techniques. Here are how to get clients for a new business. 1 – Content marketing (blogs) One of the best ways to get clients is through content marketing, […]
11th October 2018
It’s all good having an e-commerce website for your online store but what’s the point of it being out there with no traffic or customers. You want to be able to get as much traffic and attention as possible so your business can strive. There are quite a lot of e-commerce stores built with Shopify. Reading this blog post will give you some ideas on how to get sales on Shopify. There are a […]
4th October 2018
Video Version Written Version Instagram is growing faster than ever and it can be hard to keep up with it for a lot of people. But, hopefully, with these statistics you can see how big Instagram has become which will help you understand the importance and opportunities within the Social Media platform. So here are 20 surprising statistics about Instagram 2018. 1 Billion + Instagram accounts worldwide are active every single month With […]
27th September 2018
Video Version Written Version As we have probably reiterated many times, here at SOS Creativity, social media couldn’t have any more of an importance than it does right now for your business. Most businesses or business owners struggle to utilise social media and actually leverage it. In our blog post, we’re going to be looking at effective social media marketing for small businesses. Know your audience There is no point posting on social […]
20th September 2018
Social media has a huge importance with in digital marketing. With it rapidly growing in 2018, the demand to be online has been higher and where does everyone spend their time? Social media of course! Social media brings more opportunities to connect with your customers and even other businesses, but also helps to boost traffic to your site and potentially sales. To help those who are struggling with their social media and the importance […]
13th September 2018
Video Version Written Version Websites are really important for your business as the digital age that we’re in has grown massively; so should your online presence, and the first thing your business should have is a website. There’s no point in having a website if you don’t intend to bring in a tonne of traffic and this is some company’s downfall. Businesses always question how to get targeted traffic to your website and it […]
6th September 2018
Video Version Written Version Over the past few years, digital marketing has become a really important part of owning a business especially when it comes to being online. A large percentage of the world’s population is online, so why shouldn’t you be also? Digital marketing can be a foreign concept to a lot of people. To help those of you who are struggling to understand why we need it in 2018, here are 7 […]
30th August 2018
Video Version Written Version Many businesses have a Facebook business page because Facebook is the biggest platform to be on, which is correct but some are set up and never touched due to people not knowing what they can use Facebook for or how to generate any leads, sales or traffic. You can promote and advertise your business and there are some significant benefits that Facebook can provide. The question is usually asked, “why […]
23rd August 2018
Video Version Written Version As a business, it’s important to harness the power of each and every one of your customers’ opinions and it should always be encouraged for people to leave reviews no matter what their experience was like. In this blog post, we will be exploring how to get online reviews for your small business and especially 3 ways to get more positive testimonials to build your brand reputation. Consider asking […]
16th August 2018
Video Version Written Version Many questions are asked about marketing such as “What are some common marketing techniques for my small business?” or “what are good marketing strategies for a small business?”. The answer is: some techniques work for particular niches whilst others don’t. So in this blog, we will be addressing small business marketing strategies that work for almost everybody which almost every business should already have implemented. 1 – Google My […]
9th August 2018
Video Version Written Version As we’ve already established, social media is rapidly growing and if you’re using it for your business it’s best to keep up to speed with recent trends surrounding it. It’s good to know exactly what’s going on so you can adopt certain things to help with your strategy. Here are surprising social media facts 2018. 1 – Almost one-quarter – 23% – of Facebook users check the site five […]
2nd August 2018
Video Version Written Version Startups will always face multiple challenges and uncertainty and on average 9/10 will end up going out of business. There is a consistent set of key success factors for startups and qualities which makes these businesses successful. In this blog post, we will be finding out what makes a startup successful. Here are 5 reasons that businesses succeed. 1 – Founders of startup businesses are driven and focused, resulting […]
26th July 2018
Video Version Written Version In this day and age, content isn’t just about blocks of text full of information, it’s also images, video and audio. All of these different types of content can carry the same message but you need to be able to do it right. As video marketing is now becoming important for your digital presence, you want it to be as precise as possible so it provides value and the correct […]
19th July 2018
Video Version Written Version Having spent a great deal of time on creating your company’s website, you may think that once it’s done then it’s done! As easy as that sounds, you should always want your website to be constantly better than it was the day before. There are many things you can do and implement such as improve website design or functionality, but here are 3 tips for making a good website even […]
12th July 2018
Video Version Written Version Content marketing is important for businesses with an online reputation but many don’t understand how it works or what it even is! As it can be confusing for many people and companies, it’s something that you need to spend a good amount of time on in order to get your strategy to work effectively. To help some of you who are struggling to understand why we need content marketing in […]
5th July 2018
Video Version Written Version What is inbound marketing? Inbound marketing is a strategy which focuses on attracting customers through content that they may find helpful and could provide them value. Your potential customers find you through social media, search engines and blogs mainly through your created content, without marketers or sales employees going out to find specific customers. What is outbound marketing? Outbound marketing is similar but focuses more on finding the client rather […]
28th June 2018
Video Version Written Version Your business should have a digital marketing strategy in place, but are you using any helpful time-saving tools? There are many you could use to help simplify your marketing efforts and reduce the time you spend on certain areas of marketing. Here are some handy tools you could use to help with your digital marketing strategy. 1 – Hootsuite (Social media marketing) Posting content on social media has […]
21st June 2018
Video Version Written Version Growing your Instagram account organically seems like a long and tedious task when there’s such thing as buying followers, likes and comments, which are usually bot accounts. Your profile won’t look legitimate or professional if somebody was to go through it and see that the majority of your followers and engagement were fake. Many people struggle when it comes to the organic side of it all. It’s simple once you […]
14th June 2018
Video Version Written Version Customer service is extremely important for your business. You need to be able to answer questions and queries asked about your brand in order to instil trust in your customers and it also shows that your company is serious. According to smallbusiness.co.uk, 83% of consumers require some degree of customer support while making an online purchase. With that number so high, it proves that you need to be on top […]
7th June 2018
Video Version Written Version Blog writing is very important for your business for the reasons that it showcases your expertise, provides answers for queries that people are searching for and it drives traffic to your website. You need to make sure you’re blogging correctly and providing the right amount of value for those who need it. Due of the importance they have, any mistakes can either turn away readers or lose their interest, so […]
31st May 2018
Video Version Written Version Social media marketing is very important and if you’re a B2B (Business to Business) company, Twitter might be your go-to platform to advertise your product or services. There are a number of things that you need to do correctly to see a positive growth on your Twitter account but many aren’t considered. Here are 10 Tips to grow your business using Twitter: 1 – Optimise your profile Optimising your […]
24th May 2018
Video Version Written Version Digital marketing can change your company massively if you’re implementing things properly. With technology evolving, you need to keep up to date with the necessary tools that could help your business to grow. With the end goal of marketing being to drive traffic to your website and convert, here are 5 tools every small business owner must use for digital marketing success. 1 – Google analytics Google Analytics allows […]
17th May 2018
Video Version Written Version Social media opens up a large area for you to implement strategies to help your business. The old saying goes, people do business with people. On social media, there are a lot of people. By being on these platforms, being social and providing value, there are a few ways you can use these platforms and channels to help increase sales. Here are 3 of the most popular ways you can […]
10th May 2018
Video Version Written Version Videos are important when it comes to grabbing the attention of your followers and audience. Instead of sitting through slide after slide of business pitches, why not create a simple yet effective video pitch to engage your audience? Are you advertising your product or service, pitching, or just trying to generate more sales? One word, video! Here are 5 video ideas to accelerate your business’ growth. 1 – Explainer […]
3rd May 2018
Video Version Written Version Marketing should be a number one priority for literally ANY business. It’s important to put your brand’s name out there for whatever your business’ goal is, whether it’s to be seen by a large audience or to gain a high number of sales, the only way that you can do this is through marketing! It’s also crucial that you use the correct methods and techniques that suit your industry, you […]
26th April 2018
Video Version Written Version When thinking about target audience, the big question is “Who is my target audience?” sometimes a harder question to answer than anticipated. It’s very important to know who your audience is, if you don’t then you may be marketing your products or services to the wrong category of people. Sometimes it’s quite self-explanatory who they are, for instance we are a web development company so we primarily focus on selling […]
19th April 2018
Video Version Written Version If you own a business, you want to be successful right? It’s every business owners dream to be number one, but there are some key things that you need in order to be successful. You need to take into consideration things that could make or break your business online and offline. Here are 3 things your business must have in order to succeed online in 2018. 1 – A […]