Blog
21st March 2019
We all thought that 2018 was the year for digital marketing, but we were wrong. 2019 has a bigger demand for your business to have a digital marketing strategy and to be online. You need to take advantage of all of the available marketing resources and technologies. In this blog post, we’ll be talking about why your business needs digital marketing in 2019. Interaction Through digital marketing, you can communicate with your audience […]
14th March 2019
Does your business use Pinterest? With over 250 million users every month, your business should be actively using it as part of your marketing strategy. How to use Pinterest for marketing? How to use Pinterest for business? These are the questions that businesses are constantly asking so we made this blog on how to grow your business using Pinterest? to answer these questions. Share Your Products Pinterest is a visual platform. Until recently, everything […]
7th March 2019
As probably stated a lot of the time, Facebook is one of the biggest social media networking platforms with 1.15 billion daily active users. It would be silly not to try incorporating Facebook into your social media marketing strategy! For those who are just starting out, here are some simple tips to help you market your business on Facebook. Optimise your profile One of the simplest tips is to make sure that your […]
28th February 2019
In a previous blog we went over the most frequently asked questions about content marketing, but due to the growth of content marketing, we thought we would revisit the topic. Content marketing is key to any business but do you know why? If not, this blog is for you as we cover why is content marketing important for your business? Improve brand reputation In today’s busy digital marketplace, it’s vital that businesses work […]
21st February 2019
Being an entrepreneur is a big deal. You’ve just set up your dream business in the hopes to be successful as soon as possible but how can you grow in order to become a success? Here are 6 tips for growing a successful business. 1 – Be organised Organisation is really important, especially if you want to complete tasks on time and stay on top of things. You can create elements such as […]
15th February 2019
YouTube is an important part of your online presence, but do you know how important it is? YouTube is the world’s second largest search engine and third most visited site after Google and Facebook, and with over 1.9bn logged in monthly users it has one of the biggest online audiences. If you aren’t using YouTube in your marketing strategy, then you’re missing out on the opportunity of a bigger audience. So to show you how […]
7th February 2019
Social media is constantly changing and updating, so keeping up to date is vital for your business. In a previous blog, we spoke about 3 new Instagram updates and how you can use them for your business, so here are 3 of their newest updates Instagram have made in 2019, and how you can use them for your business. 1 – Alternative text in posts Alternative text descriptions have currently been added to […]
31st January 2019
Influencer marketing has become an increasing trend for businesses over the years but a lot of people still don’t know what it is! In this blog, we cover how does influencer marketing work? To help you understand the importance of it. What Is Influencer Marketing? Influencer marketing is a type of marketing that focuses on using key leaders [influencers] to drive your brand’s message to the broader market. Rather than marketing directly to a large group of consumers, you instead inspire […]
24th January 2019
Video marketing has grown with popularity over the past year and more businesses are implementing it into their digital marketing strategy. And why not? It’s a brilliant way of distributing your content in a different way. But some shy away from using video marketing due to being unsure. Here are some common misconceptions about video marketing. View count is the only metric that counts Most people/businesses only measure the success of their video […]
17th January 2019
According to an article written by Alex Rynne on LinkedIn’s blog, studies show that 80% of B2B leads come from LinkedIn. Many people don’t understand the benefits of using LinkedIn for your business. Some don’t even have an active profile. Do you know how to maximise this platform for your company? If not this blog post is for you as we talk about 5 ways to maximise LinkedIn for your business. LinkedIn groups […]
10th January 2019
Branding is what gives your brand an identity. It’s how others recognise your company and also allows customers and clients to know what to expect from your brand. It goes beyond a logo design! Here’s why branding is key for your business. Recognition Branding promotes recognition. If your branding is easy to recognise and stands out from your competition, then people will know who you are. Consistency is key because if you have 6 […]
3rd January 2019
The hashtag was a concept invented in 2007 by Chris Messina “friend to startups, inventor of the hashtag (original proposal), former Googler, and proud participant in the open source/open web communities”. Since its adoption and growth, the hashtag (#) has been revolutionary with its ability to sort through data, group related information and so on. Using it wisely could make an average post go viral and a misuse could make you look very stupid. In […]
27th December 2018
In the new year we’re fairly certain you’ve heard the phrase “New Year’s Resolution” more times than you care to count. But if you don’t know the actual meaning, according to the Oxford dictionary, a resolution [short and sweet] is “a firm decision to do or not to do something”. Therefore a new year’s resolution is a tradition in which you make a firm decision regarding anything from the beginning of the new year. E.g. I […]
20th December 2018
It’s that time of the year again where lights line the street and Christmas trees perched in the corner of everyone’s living room. Christmas is here and the festive period is upon us! What are you most excited about this Christmas? But as the year comes to an end we look back at the fantastic year we have had. From growing in staff to increasing our clients, our year has been a fast-growing one. […]
13th December 2018
Businesses love to use Christmas to their advantage when it comes down to marketing. It’s the time of year when you can really use this holiday period to your advantage. Here are 7 Christmas marketing ideas for you to implement into your marketing strategy in time for the big day. 1 – Add the Christmas theme to your branding Any business can update their branding with a touch of Christmas flair, so why […]
6th December 2018
When starting a business, your primary objective is to find customers otherwise why did you start the business in the first place? In a recent post, I talked about how to grow your business without breaking the bank but today we will be looking at how to get customers without spending any money at all. Using the info graphic provided by Quick Sprout below, we will be looking at 9 simple steps to customer acquisition […]
29th November 2018
Do you want to schedule a meeting, hear about the news or know what the weather’s like? There’s a chatbot for that! Chatbots are now becoming the norm especially within customer service, but there are still many questions surrounding them and what they really are. Here are 4 answers to the most frequently asked questions about Chatbots. What is a Chatbot? A Chatbot is a computer program/ artificial intelligence, which creates and holds […]
22nd November 2018
Video Version Written Version SEO (Search Engine Optimisation) is the process of getting your website or web pages visible on a search engine’s unpaid results page. These results are referred to as natural or organic. There are a variety of different factors for SEO to count such as keywords, alt tags, backlinks, inbound links and many more. But is SEO still relevant and worth it? The answer is yes, SEO matters and it’s […]
15th November 2018
Why blog for business? The simple answer is to increase your brand awareness. Blogging for your business is an easy way of increasing the amount of people that know about what your business does. As a small amount of businesses actually do this we decide to write this blog post to show you the importance and answer the question of how exactly does blogging for my business work? – Helps to drive traffic […]
8th November 2018
According to www.techcrunch.com, in June 2018, Instagram surpassed the 1 billion monthly active user mark. Instagram is a great social media platform to use if you want your products and brand to be seen by more people. By using Instagram, you can also grow a strong following of customers. In this blog post, I’ll talk about how to use Instagram for your business. 1 – Build trust with your target audience Building trust […]
1st November 2018
Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. As many as 88% of B2B marketers use content marketing as part of their marketing strategy. This means that it is very important to be up to date with the latest content […]
25th October 2018
Buyer Personas: Helps businesses understand their customers so they can do a better job of acquiring and serving them. Did you know that? If not then this blog is for you, as we talk about how to grow your business by creating a buyer persona. Reaching the right target audience By reaching the right target audience you are increasing the potential for new customers as the buyer persona you have created will makes […]
18th October 2018
Running a business can be stressful, especially when trying to find clients. You don’t always have to go down the hardest routes to be able to acquire new clients. There are many ways you can do this without spending much money and through simple marketing techniques. Here are how to get clients for a new business. 1 – Content marketing (blogs) One of the best ways to get clients is through content marketing, […]
11th October 2018
It’s all good having an e-commerce website for your online store but what’s the point of it being out there with no traffic or customers. You want to be able to get as much traffic and attention as possible so your business can strive. There are quite a lot of e-commerce stores built with Shopify. Reading this blog post will give you some ideas on how to get sales on Shopify. There are a […]
4th October 2018
Video Version Written Version Instagram is growing faster than ever and it can be hard to keep up with it for a lot of people. But, hopefully, with these statistics you can see how big Instagram has become which will help you understand the importance and opportunities within the Social Media platform. So here are 20 surprising statistics about Instagram 2018. 1 Billion + Instagram accounts worldwide are active every single month With […]
27th September 2018
Video Version Written Version As we have probably reiterated many times, here at SOS Creativity, social media couldn’t have any more of an importance than it does right now for your business. Most businesses or business owners struggle to utilise social media and actually leverage it. In our blog post, we’re going to be looking at effective social media marketing for small businesses. Know your audience There is no point posting on social […]
20th September 2018
Social media has a huge importance with in digital marketing. With it rapidly growing in 2018, the demand to be online has been higher and where does everyone spend their time? Social media of course! Social media brings more opportunities to connect with your customers and even other businesses, but also helps to boost traffic to your site and potentially sales. To help those who are struggling with their social media and the importance […]
13th September 2018
Video Version Written Version Websites are really important for your business as the digital age that we’re in has grown massively; so should your online presence, and the first thing your business should have is a website. There’s no point in having a website if you don’t intend to bring in a tonne of traffic and this is some company’s downfall. Businesses always question how to get targeted traffic to your website and it […]
6th September 2018
Video Version Written Version Over the past few years, digital marketing has become a really important part of owning a business especially when it comes to being online. A large percentage of the world’s population is online, so why shouldn’t you be also? Digital marketing can be a foreign concept to a lot of people. To help those of you who are struggling to understand why we need it in 2018, here are 7 […]
30th August 2018
Video Version Written Version Many businesses have a Facebook business page because Facebook is the biggest platform to be on, which is correct but some are set up and never touched due to people not knowing what they can use Facebook for or how to generate any leads, sales or traffic. You can promote and advertise your business and there are some significant benefits that Facebook can provide. The question is usually asked, “why […]
23rd August 2018
Video Version Written Version As a business, it’s important to harness the power of each and every one of your customers’ opinions and it should always be encouraged for people to leave reviews no matter what their experience was like. In this blog post, we will be exploring how to get online reviews for your small business and especially 3 ways to get more positive testimonials to build your brand reputation. Consider asking […]
16th August 2018
Video Version Written Version Many questions are asked about marketing such as “What are some common marketing techniques for my small business?” or “what are good marketing strategies for a small business?”. The answer is: some techniques work for particular niches whilst others don’t. So in this blog, we will be addressing small business marketing strategies that work for almost everybody which almost every business should already have implemented. 1 – Google My […]
9th August 2018
Video Version Written Version As we’ve already established, social media is rapidly growing and if you’re using it for your business it’s best to keep up to speed with recent trends surrounding it. It’s good to know exactly what’s going on so you can adopt certain things to help with your strategy. Here are surprising social media facts 2018. 1 – Almost one-quarter – 23% – of Facebook users check the site five […]
2nd August 2018
Video Version Written Version Startups will always face multiple challenges and uncertainty and on average 9/10 will end up going out of business. There is a consistent set of key success factors for startups and qualities which makes these businesses successful. In this blog post, we will be finding out what makes a startup successful. Here are 5 reasons that businesses succeed. 1 – Founders of startup businesses are driven and focused, resulting […]
26th July 2018
Video Version Written Version In this day and age, content isn’t just about blocks of text full of information, it’s also images, video and audio. All of these different types of content can carry the same message but you need to be able to do it right. As video marketing is now becoming important for your digital presence, you want it to be as precise as possible so it provides value and the correct […]
19th July 2018
Video Version Written Version Having spent a great deal of time on creating your company’s website, you may think that once it’s done then it’s done! As easy as that sounds, you should always want your website to be constantly better than it was the day before. There are many things you can do and implement such as improve website design or functionality, but here are 3 tips for making a good website even […]
12th July 2018
Video Version Written Version Content marketing is important for businesses with an online reputation but many don’t understand how it works or what it even is! As it can be confusing for many people and companies, it’s something that you need to spend a good amount of time on in order to get your strategy to work effectively. To help some of you who are struggling to understand why we need content marketing in […]
5th July 2018
Video Version Written Version What is inbound marketing? Inbound marketing is a strategy which focuses on attracting customers through content that they may find helpful and could provide them value. Your potential customers find you through social media, search engines and blogs mainly through your created content, without marketers or sales employees going out to find specific customers. What is outbound marketing? Outbound marketing is similar but focuses more on finding the client rather […]
28th June 2018
Video Version Written Version Your business should have a digital marketing strategy in place, but are you using any helpful time-saving tools? There are many you could use to help simplify your marketing efforts and reduce the time you spend on certain areas of marketing. Here are some handy tools you could use to help with your digital marketing strategy. 1 – Hootsuite (Social media marketing) Posting content on social media has […]
21st June 2018
Video Version Written Version Growing your Instagram account organically seems like a long and tedious task when there’s such thing as buying followers, likes and comments, which are usually bot accounts. Your profile won’t look legitimate or professional if somebody was to go through it and see that the majority of your followers and engagement were fake. Many people struggle when it comes to the organic side of it all. It’s simple once you […]