Blog
11th July 2019
Previously, we have written a few blogs about Twitter and how to grow your business using it, but how do you specifically increase your following organically through different activities? The effectiveness of this platform depends on the marketing strategy you use to promote your business. Here are a few ways to increase your following on Twitter. Have an optimised profile This point often appears on our blogs, and that’s because it’s the first […]
4th July 2019
You have probably heard us talk about SEO a lot but are you falling into the myths that are associated with SEO? These common misconceptions about SEO usually catch people out, but to avoid these problems, we have created this blog on 5 myths about SEO. Myth 1 – The more pages you have, better the rankings Some people believe that you will gain more traffic to your website by having more pages […]
27th June 2019
You may not think that your website has anything worth being hacked for, but websites are hacked and compromised all of the time, unfortunately. Whether it be for information or to just mess with the site itself, sometimes it’s to abuse the use of your server, and in this blog post, we will be explaining how you can improve your website’s security to lower your risk of being hacked. Keep software up to […]
20th June 2019
Networking on social media? Who would have thought it but little do you know networking on social media is as easy as it sounds. Simply engaging with other people allows you to network with different people and businesses. We have created this blog to help you get the most out of social media and help you widen your networking avenues as in this blog we cover 5 tips on how to network on social media. […]
13th June 2019
Link building is the process of getting other businesses/websites to link to your website, and it helps with your SEO efforts. We build links because it tells Google that your website is a quality, reliable resource, therefore helping you to rank higher on Google’s search pages. If you didn’t already know about the benefits of link building or even link building techniques, this blog will explain the basics of why your business needs it. […]
6th June 2019
Always wondered how to increase the traffic to your blog? From SEO to understanding your audience it can be hard to understand how to increase your views. But in this blog, we talk about simple and quick ways to implement to overall improve the traffic to your blog. As we cover how to increase the traffic to my blog. Understand your audience Create content that your audience wants to see. You will easily […]
30th May 2019
Social media has become the medium for people to socialise and for businesses to promote their brand. More and more are including social media marketing into their marketing strategy, but if you don’t already do so, it’s essential that you research and find out whether it’s beneficial for you and your brand before you jump in. Here are some pros and cons of social media marketing to help you with your decision. Pros: […]
23rd May 2019
SEO? Have you heard it before? We’re sure you have! Search engine optimization is key to improving the visibility of your business. With most people going to Google or another search engine when they have a requirement, you’d want to show up in these searches. We have created this blog post on 6 tips to improve your SEO. Conduct keyword research Understanding the search terms your customers use is key to correctly optimise […]
16th May 2019
Facebook is one of the biggest social networking platforms with over 2.38 billion monthly active users [March 31st 2019]. It is continuously growing and evolving, giving more ease to those who incorporate Facebook into their personal lives as well as their marketing strategy. There are some things that people generally don’t know about Facebook, and that’s why we’ve wrote this blog for you. Here are some quick statistics about Facebook. 1 – Facebook’s […]
9th May 2019
With over 1.94 billion websites online are you stuck within the myths of websites? As the fight for the top spot on Google becomes an increasing battle, website knowledge has never been more important. To make sure you aren’t caught in the myths we have created this blog on the 6 most common myths about websites. I don’t need a website Google receives over 63,000 searches per second on any given day. Even […]
2nd May 2019
Marketing is very important for your business but it falls into 2 categories, paid and organic. These two different types of marketing rely on different approaches and it depends on the resources you have. Both have the same yet different purposes and this blog will help you to distinguish the uses between the 2. Paid marketing Paid marketing is a great way to expand your reach to a larger audience but it comes […]
25th April 2019
Online marketing is important for any business because it has a significant influence on customers purchasing decisions. To make sure your business is relevant to today’s market, you need to keep up with technological advancements. To make sure your business is not left behind, we have created this blog on why it is essential to get your business online? Brand building Everyone is online. Therefore by having your business online, you are able […]
18th April 2019
It can be really exciting when you exchange the stereotypical 9 to 5 job to your own online business, but when starting out, one may lack some knowledge and understanding about how to start running the business. Here are some quick tips to help you when running your successful online business. 1 – Be yourself The most important tip overall. Being yourself is as authentic as you’ll get. You’re representing your business and […]
11th April 2019
We’ve mentioned in almost every blog post about how social media marketing is important as we’re getting deeper into 2019. Some people say they use every platform apart from Twitter because they’re unsure if it would benefit their business. In this blog post, we’ll be talking about why your small business should be utilising Twitter. Connecting with your customers Through Twitter, you can engage with your followers and customers and connect with them […]
4th April 2019
Content marketing should be a part of your marketing strategy in 2019. But do you know how to make content valuable? If not, this blog post will cover how to make your content more valuable. Add visuals Adding visual elements makes your piece of content more engaging, no matter what the subject is. It could be a simple picture, a graph or even an infographic. This is because as humans, we are very […]
28th March 2019
Many people have the dream of starting their own business but don’t realise or understand the harsh realities that come with becoming an entrepreneur. There are plenty of myths that people tend to believe in but aren’t realistic or true. In this blog post, we will be talking about 5 common myths about starting a small business. 1 – You are born an entrepreneur, or you’re not You may hear this often, but […]
21st March 2019
We all thought that 2018 was the year for digital marketing, but we were wrong. 2019 has a bigger demand for your business to have a digital marketing strategy and to be online. You need to take advantage of all of the available marketing resources and technologies. In this blog post, we’ll be talking about why your business needs digital marketing in 2019. Interaction Through digital marketing, you can communicate with your audience […]
14th March 2019
Does your business use Pinterest? With over 250 million users every month, your business should be actively using it as part of your marketing strategy. How to use Pinterest for marketing? How to use Pinterest for business? These are the questions that businesses are constantly asking so we made this blog on how to grow your business using Pinterest? to answer these questions. Share Your Products Pinterest is a visual platform. Until recently, everything […]
7th March 2019
As probably stated a lot of the time, Facebook is one of the biggest social media networking platforms with over 1.15 billion daily active users. It would be silly not to try incorporating Facebook into your social media marketing strategy! For those who are just starting out, here are some simple tips to help you market your business on Facebook. Optimise your profile One of the simplest tips is to make sure that your […]
28th February 2019
In a previous blog we went over the most frequently asked questions about content marketing, but due to the growth of content marketing, we thought we would revisit the topic. Content marketing is key to any business but do you know why? If not, this blog is for you as we cover why is content marketing important for your business? Improve brand reputation In today’s busy digital marketplace, it’s vital that businesses work […]
21st February 2019
Being an entrepreneur is a big deal. You’ve just set up your dream business in the hopes to be successful as soon as possible but how can you grow in order to become a success? Here are 6 tips for running a successful business. 1 – Be organised Organisation is really important, especially if you want to complete tasks on time and stay on top of things. You can create elements such as […]
15th February 2019
YouTube is an important part of your online presence, but do you know how important it is? YouTube is the world’s second largest search engine and third most visited site after Google and Facebook, and with over 1.9bn logged in monthly users it has one of the biggest online audiences. If you aren’t using YouTube in your marketing strategy, then you’re missing out on the opportunity of a bigger audience. So to show you how […]
7th February 2019
Social media is constantly changing and updating, so keeping up to date is vital for your business. In a previous blog, we spoke about 3 new Instagram updates and how you can use them for your business, so here are 3 of their newest updates Instagram have made in 2019, and how you can use them for your business. 1 – Alternative text in posts Alternative text descriptions have currently been added to […]
31st January 2019
Influencer marketing has become an increasing trend for businesses over the years but a lot of people still don’t know what it is! In this blog, we cover how does influencer marketing work? To help you understand the importance of it. What Is Influencer Marketing? Influencer marketing is a type of marketing that focuses on using key leaders [influencers] to drive your brand’s message to the broader market. Rather than marketing directly to a large group of consumers, you instead inspire […]
24th January 2019
Video marketing has grown with popularity over the past year and more businesses are implementing it into their digital marketing strategy. And why not? It’s a brilliant way of distributing your content in a different way. But some shy away from using video marketing due to being unsure. Here are some common misconceptions about video marketing. View count is the only metric that counts Most people/businesses only measure the success of their video […]
17th January 2019
According to an article written by Alex Rynne on LinkedIn’s blog, studies show that 80% of B2B leads come from LinkedIn. Many people don’t understand the benefits of using LinkedIn for your business. Some don’t even have an active profile. Do you know how to maximise this platform for your company? If not this blog post is for you as we talk about 5 ways to maximise LinkedIn for your business. LinkedIn groups […]
10th January 2019
Video Version Written Version Branding is what gives your brand an identity. It’s how others recognise your company and also allows customers and clients to know what to expect from your brand. It goes beyond a logo design! Here’s why branding is key for your business. Recognition Branding promotes recognition. If your branding is easy to recognise and stands out from your competition, then people will know who you are. Consistency is key because […]
3rd January 2019
Video Version Written Version The hashtag was a concept invented in 2007 by Chris Messina “friend to startups, inventor of the hashtag (original proposal), former Googler, and proud participant in the open source/open web communities”. Since its adoption and growth, the hashtag (#) has been revolutionary with its ability to sort through data, group related information and so on. Using it wisely could make an average post go viral and a misuse could make you […]
27th December 2018
In the new year we’re fairly certain you’ve heard the phrase “New Year’s Resolution” more times than you care to count. But if you don’t know the actual meaning, according to the Oxford dictionary, a resolution [short and sweet] is “a firm decision to do or not to do something”. Therefore a new year’s resolution is a tradition in which you make a firm decision regarding anything from the beginning of the new year. E.g. I […]
20th December 2018
It’s that time of the year again where lights line the street and Christmas trees perched in the corner of everyone’s living room. Christmas is here and the festive period is upon us! What are you most excited about this Christmas? But as the year comes to an end we look back at the fantastic year we have had. From growing in staff to increasing our clients, our year has been a fast-growing one. […]
13th December 2018
Businesses love to use Christmas to their advantage when it comes down to marketing. It’s the time of year when you can really use this holiday period to your advantage. Here are 7 Christmas marketing ideas for you to implement into your marketing strategy in time for the big day. 1 – Add the Christmas theme to your branding Any business can update their branding with a touch of Christmas flair, so why […]
6th December 2018
When starting a business, your primary objective is to find customers otherwise why did you start the business in the first place? In a recent post, I talked about how to grow your business without breaking the bank but today we will be looking at how to get customers without spending any money at all. Using the info graphic provided by Quick Sprout below, we will be looking at 9 simple steps to customer acquisition […]
29th November 2018
Video Version Written Version Do you want to schedule a meeting, hear about the news or know what the weather’s like? There’s a chatbot for that! Chatbots are now becoming the norm especially within customer service, but there are still many questions surrounding them and what they really are. Here are 4 answers to the most frequently asked questions about Chatbots. What is a Chatbot? A Chatbot is a computer program/ artificial intelligence, […]
22nd November 2018
Video Version Written Version SEO (Search Engine Optimisation) is the process of getting your website or web pages visible on a search engine’s unpaid results page. These results are referred to as natural or organic. There are a variety of different factors for SEO to count such as keywords, alt tags, backlinks, inbound links and many more. But is SEO still relevant and worth it? The answer is yes, SEO matters and it’s […]
15th November 2018
Video Version Written Version Why blog for business? The simple answer is to increase your brand awareness. Blogging for your business is an easy way of increasing the amount of people that know about what your business does. As a small amount of businesses actually do this we decide to write this blog post to show you the importance and answer the question of how exactly does blogging for my business work? – […]
8th November 2018
Video Version Written Version According to www.techcrunch.com, in June 2018, Instagram surpassed the 1 billion monthly active user mark. Instagram is a great social media platform to use if you want your products and brand to be seen by more people. By using Instagram, you can also grow a strong following of customers. In this blog post, I’ll talk about how to use Instagram for your business. 1 – Build trust with your […]
1st November 2018
Video Version Written Version Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. As many as 88% of B2B marketers use content marketing as part of their marketing strategy. This means that it is very important to be up to date […]
25th October 2018
Video Version Written Version Buyer Personas: Helps businesses understand their customers so they can do a better job of acquiring and serving them. Did you know that? If not then this blog is for you, as we talk about how to grow your business by creating a buyer persona. Reaching the right target audience By reaching the right target audience you are increasing the potential for new customers as the buyer persona you […]
18th October 2018
Video Version Written Version Running a business can be stressful, especially when trying to find clients. You don’t always have to go down the hardest routes to be able to acquire new clients. There are many ways you can do this without spending much money and through simple marketing techniques. Here are how to get clients for a new business. 1 – Content marketing (blogs) One of the best ways to get clients […]
11th October 2018
Video Version Written Version It’s all good having an e-commerce website for your online store but what’s the point of it being out there with no traffic or customers. You want to be able to get as much traffic and attention as possible so your business can strive. There are quite a lot of e-commerce stores built with Shopify. Reading this blog post will give you some ideas on how to get sales on […]