Social media has a huge importance with in digital marketing. With it rapidly growing in 2018, the demand to be online has been higher and where does everyone spend their time? Social media of course!
Social media brings more opportunities to connect with your customers and even other businesses, but also helps to boost traffic to your site and potentially sales.
To help those who are struggling with their social media and the importance of it, here are 7 answers to the most frequently asked questions about social media use.
Yes. It can be confusing for people to try and find your social media accounts if you’re posting under different usernames. This means you may miss opportunities for engagement if people struggle to find you.
Having a consistent handle makes it easier to promote and also lets your audience engage with you easily. However, sometimes your username might be taken on certain platforms. In this case, try coming up with a new identity or keep all usernames as similar as possible. Then make sure your profile is optimised correctly so that when people are searching for your brand using keywords, they’re able to find you.
You should share content that your audience and followers would want to see.
You need to share content that your audience can resonate and relate to which means you need to spend the time going through your followers and seeing what their likes and interests are.
Any valuable content is necessary but make sure to relate it to your industry so it’s relevant.
Finding out the best times depend on a number of different variables such as your industry, when your audience are most active, time zone and other factors.
Most social media platforms give you insights to what times you have posted at previously that have done well. You can also do a bit of research on optimal days and hours to post to guide you on when is best for you.
Like point 3, it again depends. The frequency you post at varies on your resources and audience/followers. Posting a few times a day is great but only if it provides enough value for other people, quality is always better than quantity.
If you don’t have the time to post a few times a day then don’t because if you rush to produce content, it won’t have the quality or be valuable enough for your followers.
Our recommendation would be 1-3 times a day.
In order to reach a wider audience and network of people, promoting your posts through paid campaigns will help you achieve this goal.
Running Facebook ads don’t have to cost a lot due to the ability to set your own budget. By promoting an engaging piece of content such as an image or a video, this will increase your chances of being seen by as many people as your budget allows.
Hashtags are really helpful when embedded into captions of content on social media, but they will only work if you use relatable hashtags. They place your posts into categories/labels which are visible to everybody (if your privacy settings are set to open). This prompts engagement and helps with algorithms.
For example, if you’re a company selling gym clothes, including hashtags such as ‘#gymclothing #gymclothes’ will get your content placed into that hashtag cluster which will increase your chances of being seen by your target audience.
There are a few social media management tools you can use to manage accounts such as Buffer and TweetDeck, but the most popular one to use is Hootsuite.
It’s simple to use and offers you a free version of up to 3 social media profiles and 30 posts maximum between them all, which is perfect for any start-up businesses.
We would love to hear your thoughts on the social media marketing FAQs above. Leave them in the comment section below and we look forward to reading them.
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