Content marketing is important for businesses with an online reputation but many don’t understand how it works or what it even is! As it can be confusing for many people and companies, it’s something that you need to spend a good amount of time on in order to get your strategy to work effectively.
To help some of you who are struggling to understand why we need content marketing in 2018, here are 4 answers to the most frequently asked questions about content marketing:
Content marketing is a strategic approach with in marketing which focuses on creating valuable and relevant content and also distributing it. The main goal is to attract and retain a well-defined audience. Content marketing comes in the form of images, videos, podcasts, infographics, web pages etc.
Both. You should focus on creating content specifically for different places and not just your website alone. In 2018, social media marketing has become massive so it could affect your business if you don’t get your content out there to a large audience.
Social media has a great deal of power and is a great place to try and drive traffic to your website. But don’t forget, content for your website is also as important. You wouldn’t want to send anybody to your site for them to see no valuable or relevant content!
Every industry is different as certain types of content work for some but not for others. It’s all about competitor and audience research. Look for different businesses within your industry and see what is doing well for them and look out for blog posts that have done well, social media content with lots of engagement, if they use YouTube then types of video formats that have worked etc.
Also, look at your target audience in-depth and understand what type of content they enjoy. This will help you create the right content.
Of course, don’t copy your competitors, but work alongside with your strategy and make sure that you build your content up to the same level and beyond.
Content marketing has many benefits such as improved brand reputation and more social traffic. When people read or see your content, in their mind they’ll be building an impression of your brand. The more valuable and helpful the content is, the more likely they are to think more highly of you and will perceive you as an industry expert.
When posting on social media you have a good chance of increased exposure. It’s an easy place for people to be reposting and sharing your content, meaning more eyes will be on it and then it’ll eventually lead back to you.
This builds brand awareness and can then lead to higher engagement and possibly a higher number of social following. If your strategy is correct and you’re doing it right then over time you will see results of your social traffic growing.
We would love to hear your thoughts and/or questions on this topic. Leave them in the comments section below and we’ll get back to you as soon as possible.