Your homepage is an essential tool for your business and is one of your website’s main focuses. Your homepage provides the first impression to potential customers.
Within seconds, your homepage needs to introduce your product or service and entice visitors to explore your website further. Today we are looking at 5 key features your website’s homepage must include.
Visitors need to be able to see your brand; they need to separate you from your competitors. So by having a clear logo and branding as soon as someone lands on your website gives you the chance to stand out from the competition.
People don’t like to be bombarded with tons and tons of content; you have about three seconds to convey a clear message to a particular user to make them want to stay on your website. So if you simplify the content by having a simple header or a simple headline on that specific page, you can engage with them to read the rest of the content and hopefully take the call-to-action you have.
This includes photos, images, and videos. Videos are seen to increase engagement instead of just written text, so if you can incorporate videos onto your homepage, it would be beneficial. Using photos of your products or your services it’s easier for your users to relate to your business. Helping them stay longer on your website and absorb the message that you’re providing to them and hopefully use you for what it is that your products or services are offering.
Usability is a big thing when it comes to a website. Someone wants to get from A to B in an as easy and as accessible way as possible by providing easy-to-use navigation on your website. Whether that is through a call-to-action button or whether that is through a link, or whether that is through the overall menu. Making sure your navigation is easy will ensure the success of your website.
People need to see your credibility, and they need to validate that you are as good as you say you are. This is where testimonials are essential; you can include video testimonials or showcase some of the brands you’ve worked with directly on your homepage. This gives you an edge over your competitors.
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