Welcome to another blog of SOS Creativity on today’s blog we’re going to look at conversational marketing in a bit more detail!
It’s all about creating a personalised experience using the form of conversations to help nurture the prospects that land on your website, your marketing profile, or wherever you’re sending them to nurture. This is down your sales cycle – so we’re going to look at the three benefits of doing just that. The first benefit is you create a more human experience for them, in the busy world of marketing you name it everywhere you turn. You’re bombarded with so many different adverts, you’re bombarded with so many different marketing pieces whether that be content on social media, entertainment, educational – whether that be you driving and looking at billboards that be your watching television or whether you’re still listening to the radio. This all means it’s super-saturated, one of the ways you can ensure that your message is heard is by personalizing the experience to the prospect – which is where conversational marketing really comes to its own. So, by personalising the experience when someone lands on your you’re able to then nurture them faster and better down your sales cycle to help you grow your business.
This leads me to the second point, it shortens your sales cycle. For example, if you’re in the B2B space chances are your sales cycle can last anywhere from days to days in some cases even more! Depending on how high of a ticket item you’re selling, when you engage in conversational marketing not only do you provide a tailored experience to them, but the experience is also tailored and its one-to-one conversation. You can harness the power of conversational marketing to help shorten your sales cycle. For example usually, what takes the delay is emails getting back and forth trying to set a meeting and so on and so on. However, when you’re engaging in conversational marketing it’s a direct one-to-one communication you can provide the experience that the prospect’s looking for by answering their questions and delivering the value that you offer therefore, it shortens your sales cycle – which means you can close a lot more deals and help you do business.
Finally, the third point is you convert more leads and better leads who don’t want more and better-quality leads – well by engaging in conversational marketing, you can do because if you think about it. Most sort of marketing when they’re generic, you can generate some leads – however, what’s the quality of that lead?
But when you invest in conversational marketing – because you’ve tailored the experience because you’re short in the sales cycle you’re able to generate way more leads and the quality of those leads is usually higher. This is because they’ve engaged in.
I’d love to hear your thoughts in the comment box!
Till next week, and bye for now.
Written by Owais Hussain.
Need a website for your business? Click here to get in contact and see how we can help.