Email marketing is one of the oldest digital marketing activities and strategies that you could be using, which is still proven to generate many results. For companies to see its effectiveness, the common myths around email marketing need to be squished. In today’s blog, we are looking at 3 common email marketing myths.
No data shows that the word free triggers most emails into spam. So this is categorically not very true. While keywords impact how a server perceives your email, it's not as heavy-handed as the rumours have suggested, and you will not get rejected just because the word "free" is pervasive in your email.
A study conducted by Adobe found that Millennials check and use their emails more than any other age group. So if you're in the e-commerce space, for example, and your idol perfect customer for you is a millennial. Suppose you're not already using email marketing as one of the main strategies you need to implement. Because Adobe conducted studies, they found that Millennials check and use their email more than any other age group.
If you're sending an email marketing campaign, which is more important to you? The number of people who open the email or the number of people who completed the call to action? The importance of email marketing is different for each business. So the end goal of your campaign should be the most critical metric for your business. For example, how many people booked a call or how many people signed up for your webinar.
Submit your website address to find out how you stack up with your competitors. By doing this, a comprehensive website and marketing review report will be created for you.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |