3 Common Email Marketing Myths

Email marketing is one of the oldest digital marketing activities and strategies that you could be using, which is still proven to generate many results. For companies to see its effectiveness, the common myths around email marketing need to be squished. In today’s blog, we are looking at 3 common email marketing myths.

Using the word free send your email to spam

No data shows that the word free triggers most emails into spam. So this is categorically not very true. While keywords impact how a server perceives your email, it's not as heavy-handed as the rumours have suggested, and you will not get rejected just because the word "free" is pervasive in your email.

Millennials don’t subscribe to marketing emails

A study conducted by Adobe found that Millennials check and use their emails more than any other age group. So if you're in the e-commerce space, for example, and your idol perfect customer for you is a millennial. Suppose you're not already using email marketing as one of the main strategies you need to implement. Because Adobe conducted studies, they found that Millennials check and use their email more than any other age group.

Open rate is the most important metric 

If you're sending an email marketing campaign, which is more important to you? The number of people who open the email or the number of people who completed the call to action? The importance of email marketing is different for each business. So the end goal of your campaign should be the most critical metric for your business. For example, how many people booked a call or how many people signed up for your webinar.